How effective is the combination of your main product and ancillary texts LUCID CHOICE OF FONT LUCID I realized the importance of having a simple font Bebas Neue is the name of the main font we used for the movie This then followed on and features in the film poster the film magazine and ID: 335019
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LUCID
How effective is the combination of your main product and ancillary texts?Slide2
LUCIDSlide3
CHOICE OF FONT
LUCID
I realized the importance of having a simple font. Bebas Neue is the name of the main font we used for the movie – This then followed on and features in the film poster, the film magazine and in the trailer where we used the quotes.Slide4
Moreover, the continuous use of the main character creates remembrance and recognition. The film then has a clear identity and viewers recognize the Lucid film through the identity of the main character as well as the style of our main product and ancillary texts.
The strap line “It Ain’t Safe” has the same effect. It creates hype and by seeing it on all types of media creates a cycle of recognition, leading to word of mouth.