Andres Martinez Perez P2 April 1 1908June 8 1970 Abraham Maslow Abraham Maslow I ndividuals possess a set of motivation systems People are motivated to achieve certain needs Person seeks to fulfill the next one ID: 527905
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Slide1
Maslow’s Hierarchy of Needs
Andres Martinez Perez
P.2Slide2
April
1,
1908-June
8, 1970Abraham MaslowSlide3
Abraham Maslow
I
ndividuals possess a set of motivation systems
People are motivated to achieve certain needs.
Person seeks to fulfill the next one.Slide4
Hierarchy of Needs
Five Motivational Needs
Hierarchical Levels within a pyramid.
Five
S
tage
Model can be divided into Basic Needs and Growth Needs.Slide5
Hierarchy of Needs
Satisfy
L
ower
L
evel
B
asic Needs.Reasonably
S
atisfied, may reach the highest level.
Every person is capable.
Unfortunately, progress is often disruptedLife experiencesSlide6
Hierarchy of Needs
N
oted only one in a hundred (1/100) people become fully self-actualized
Bottom 4 levels “Deficiency Needs”
Presents an intuitive and potentially useful theory.Slide7
Hierarchy of Needs
The original hierarchy of needs five-stages model includes:
5-Self-Actualization Needs
4-Esteem Needs3-Social
Needs
2-Safety
Needs
1-Biological & Physiological NeedsSlide8
1-Biological & Physiological
Needs
Air
, Food, Drink, Shelter, Warmth, Sex, & SleepSlide9
2-Safety Needs
Protection
from elements, security, order, law, limits, stability. Slide10
3-Social Needs
Belongingness
& Love, work group, family, affection, relationships.Slide11
4-Esteem Needs
Self-esteem
, achievement, mastery, independence, status, dominance, prestige, managerial responsibility.Slide12
5-Self-Actualization Needs
Realizing
personal potential, self-fulfilling, seeking personal growth and peak experiences.Slide13
Hierarchy of Needs
http://
www.youtube.com/watch?v=l7xvddOgUfc
Slide14
Hierarchy of Needs
Maslow’s five stage model has been expanded.
5-Cognitive Needs
6-Aesthetic Needs8-Transcedence NeedsSlide15
5-Cognitive Needs
Knowledge
, meaning, etc.Slide16
6-Aesthetic Needs
Appreciation
and search for beauty, balance, form, etc.Slide17
8-Transcedence Needs
Helping
other to achieve self-actualization.Slide18Slide19
Hierarchy of Needs
M
ost of us will not reach Self-actualization, or only to a limited degree.
Estimated that only 2% reach Self-Actualization
Interested in characteristics of people whom he considered to have achieved their potential as humans. Slide20
Characteristics of Self-Actualizers
1-They perceive reality efficiently and can tolerate uncertainty.
2-Accept themselves and others for what they are.
3-Spontaneous in thought and action.
4.Problem-centered (not self-centered)
5.Unusual Sense of Humor
6.Able to look at life objectively
7.Highly creative.8.Resistant to enculturation, but not purposely unconventional.
9.Concerned for the welfare of humanity.
10.Capable of deep appreciation of basic life-experience.
11.Establish deep satisfying interpersonal relationships with a few people.
12.Peak Experiences.13.Need for Privacy
14.Democratic Attitudes
15.Strong Moral/Ethical Standards.Slide21
Self-Actualization
N
ot necessary to display all 15 characteristics.
Did not equate self-actualization with perfection.Silly, Wasteful, Vain and Impolite but still Self-Actualized.
‘
There are no perfect human beings
’.
-MaslowSlide22
Behavior Leading to Self-Actualization
a) Experiencing life like a child, with full fascination and attention.
b) Trying new things instead of sticking to safe paths.
c) Listening to your own feelings in assessing experiences instead of the voice of tradition, authority, or the majority.
d) Avoiding Deception and being honest.
e) Preparing to be unpopular if your opinions do not agree with those of the majority.
f) Taking responsibility and working.
g) Trying to recognize you defenses and having the bravery to give them up.Slide23
Hierarchy of Needs in Marketing
Ties in very close with consumer behavior.
Understand the customer on a deeper level
Accomplish the “greater” understandingSlide24
Marketing
“What is it that their looking for?” “What underlying motives drive their purchases?”
The underlying motives are the gold mine.
“Who should they be targeting and how should they go about it?” becomes their key question. Slide25
Example
Economic Decline
People who were once financially doing well are struggling just to get by.
As we see an extensive flop in financial welfare, we can accept or foretell that many people will plunge into the lower tiers of the triangle with their buying behaviors.
Customers will instead be mostly considering towards things like nourishment, safety, and the care of friends and family. Slide26
Example
U
se this psychology to better target your product to the biggest possible consumer amount.
W
e might want to avoid promotions that make the product appear like a luxury good.
Instead produce a commercial that shows close family bonds and the warmth of friendships, all held together by the product.Slide27
Coca-Cola Commercial
http://www.youtube.com/watch?v=_
HBb8Q2sAE0
Slide28
Design
About making a very specific impression.
D
esign is about getting into the heads of the viewers.Slide29
Managers
I
dentify the needs of their staff and help them feel fulfilled so they can pursue their interests outside the workplace.
Bosses began to realize that employees’ hopes, feelings and needs had an impact on performance.“Transactional” contract with a company’s staff, in which they received money in exchange for doing a job.“Relational” contract where a company offered opportunities for an individual to feel fulfilled.Slide30
Works Cited
Websites:
McLeod
, Saul. "Maslow's Hierarchy of Needs." Simply Psychology. Saul McLeod, 2011. Web. 14 Sept. 2013.Burton, Neel, M.D. "Our Hierarchy of Needs." Psychology Today. Neel Burton M.D., 23 May 2012. Web. 14 Sept. 2013.Kremer, William, and Claudia Hammond. "Abraham Maslow and the Pyramid That Beguiled Business." BBC News Magazine. BBC World Service, 31 Aug. 2013. Web. 14 Sept. 2013
.
Johnson, Joshua. "Design Meets Psychology: Putting Maslow’s Hierarchy of Needs to Work." Design Shack. Compact Creative Ltd., 14 Jan. 2011. Web. 14 Sept.
2013.
VideosSimpsons Coca Cola Commercial - Super Bowl 44 Spot. Dir. N.D. Perf. The Simpsons. Coca-Cola, 2010. YouTube. Web. 14 Sept. 2013.YouTube. By Courtney
Constantinos
, Scott
Aspden
, and Stefan Phillips. Perf. Scott Aspden. YouTube. YouTube, 21 Aug. 2011. Web. 25 Sept. 2013.