Board of Governors 2016 Reno NABC American Contract Bridge League Your Best Partner in Bridge Clubs and Member Support Staff spends over 10 hours per day on the phone with members This one department receives ID: 573244
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Presentation to the ACBL
Board of Governors
2016 Reno NABCSlide2
American Contract Bridge League | Your Best Partner in Bridge
Clubs and Member Support
Staff spends over
10 hours per day on the phone
with members.
This one department receives
232 emails
per day. Staff spends
19
hours per day answering emails
(conservatively estimated at 5 minutes per email to read, find information and reply)
Annually mails:
11,600
new member packets,
4,800
reinstatement packets,
25,800
rank changes (below Life Master),
7,700
LM rank changes,
4,000
Ace of Clubs certificates,
processes 12,000
address changes,
9,500
email changes,
3,300
unit changes
Processes over 3,000 club sanctions per year.
Who’s calling and emailing?
168,000+ current members including 2,500 bridge club managers plus prospective members, etc
.
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American Contract Bridge League | Your Best Partner in Bridge
Club Director & Tournament Services
Supported by both headquarters and TDs in the field.
More than
41,000 tournament/director-related emails
received at HQ per year.
More than
487,000 tournament/director-related emails
received by TDs per year.
Staff spends
over
88,000 hours
per year answering club/tournament emails
(conservatively estimated at 10 minutes per email to read, research the issue and reply)
Who’s calling and emailing?
8,708 bridge club
directors
, unit/district
tournament coordinators, recorders, disciplinary chairs,
STaC
coordinators, etc.
…issues arising from one of over 17.5 million deals played at tournaments last year. In 2015, more than 1.46 million tournament entries were sold.
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American Contract Bridge League | Your Best Partner in Bridge
Marketing & Education Department
Sends nearly
5 million emails
per year to support tournaments.
Achieves a
32.4% open rate,
meaning over 1,620,000 of these emails are read.
School Bridge Program annually sends
4,100 textbooks
, and an additional 1,000 shipments of bridge-related supplies.
Supports
6,468 accredited teachers
including Easybridge! presenters, Better Bridge teachers, school bridge teachers and LBIAD? teachers.
Runs
12 Teacher Accreditation Programs
and accredits an average of 525 new teachers annually.
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American Contract Bridge League | Your Best Partner in Bridge
Marketing & Education Department (cont.)
Supports Cooperative Advertising Program (CAP) to promote beginning bridge lessons and games reimbursing
$160,000 per year to 190 advertisers
.
Maintains social media presence. We have nearly
8,000 Facebook and Twitter followers
. We post over 550 social media messages annually.
More than 1,000 visits to the ACBL Resource Center
. Ships approximately
250 pieces of collateral material per week
or 13,000 annually to support clubs and teachers.
Continues to grow partnership with the Alzheimer’s Association in support of
The Longest Day
. More than 200 teams – growing at 15% per year.
Thanks to our clubs, we have contributed more than $1.8 millions for Alzheimer’s. Slide6
American Contract Bridge League | Your Best Partner in Bridge
Publications
Publishes
12 magazines
– 84 pages each.
Over 152,000 magazines sent monthly to over a dozen countries.
Publishes 12 newspaper-style Daily Bulletins per NABC, which are turned around nightly
.
Produces
Bridge Life
magazine, distributed monthly to non-ACBL members.
Creates all collateral materials for NABCs including three restaurant guides, I/N materials, schedules, etc.
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American Contract Bridge League | Your Best Partner in Bridge
Accounting
Reconciles more than
75,000 credit card transactions
per year.
Reconciles more than
60,000
membership payments made by check
per year.
Processes
2,511 club reports totaling $675,000 annually.
Processes nearly
1,100 tournaments annually totaling $4.36 million.
Reconciles 100
balance sheet
accounts (monthly).
Processes more than 325 1099s and more than 200 W-2s (annually).
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American Contract Bridge League | Your Best Partner in Bridge
2016 Publicity
ROLLING STONE MAGAZINESlide9
American Contract Bridge League | Your Best Partner in Bridge
Public Relations – 2015 Totals
Clips
Impressions
Outlets
NABC New Orleans
21
1,307,729
47
NABC Chicago
39
1,263,933
41
NABC Denver
35
5,666,589
35
The Longest Day
143
4,627,724
374
Feature
stories
16
29,298,806
54
TOTALS
254
44,484,079
551
PR Agency Cost
$ 120,000
Cost Per
1,000 Impressions
$
2.70
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American Contract Bridge League | Your Best Partner in Bridge
Public RelationsSlide11
American Contract Bridge League | Your Best Partner in Bridge
Board of Governors RequestSlide12
American Contract Bridge League | Your Best Partner in Bridge
Budget
Over the past five years, the ACBL operating budget has been net positive. We have experienced operating losses of over $300,000 in each of the past two years.
We presented an operating budget with a positive bottom line for 2016, which was approved by the Board.
The bottom line was improved further as the
Board of Directors has agreed to cut costs at the current meeting.
There are two key priorities that created an increase to the budget in 2016: TD Training and IT Infrastructure.
A combination of cost cutting and fee increases allowed a balanced budget to be achieved despite this increased spend.
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American Contract Bridge League | Your Best Partner in Bridge
Thank
You
FOR
BEING AN ACTIVE VOLUNTEER
AND FOR SERVING ON THE
ACBL BOARD OF GOVERNORS