PPT-The Language of Persuasion

Techniques Used By The Media to Persuade Us Association Link product with something already liked or desired by the target audience such as fun pleasure beauty security intimacy success wealth. Two Types of Social Influence. Techniques of Social Influence. Persuasion. Resisting Persuasion. Social Influence and Persuasion. James Warren Jones . Jonestown (1978). How could Jim Jones have influenced his followers to such a deep level that more than 900 committed revolutionary suicide?. P. ersuasion is . an important literacy skill. Media, politicians, advertisers, and writers all use specific tools to persuade or convince you of their opinion. Once you know how to recognize . tools of . versus persuasion. What is propaganda?. Propaganda is usually a pejorative term.. Propaganda is typically a label assigned to others’ persuasion.. “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.”—. Chapter 6. Communicating in English. Talk, Text, Technology. Guy Cook . Introduction. Who uses persuasion: . A girl pestering her dad for ice-cream, a lawyer arguing for the innocence of the accused, an activist drums up support for a new political movement or a new cause, a religious man trying to convert his audience, a blogger posting his/her ideas on the internet . . . . PERSUASION. . Convincing a targeted audience to support your views on an issue and/or to take action.  . PERSUASIVE APPEALS. A single . piece of writing might use one, two, or all three of these.. A balanced use of all three can strengthen an argument.. Social Psychology. Persuasion. The direct attempt to influence or change other people’s attitudes. Persuasion. Elaboration likelihood model- . a model suggesting that attitudes can change through evaluation of the . Hui Ping, Xuan Qi, . Chuan. Yin. Contents . Tricks of the trade. How good are these tricks?. The tactics. Create a phantom. Set a rationalization trap. Manufacture source credibility and sincerity. Establish a granfalloon. . 1. Elaboration and routes to persuasion. . 2. Factors influencing degree of elaboration. . . A. Elaboration motivation. . . B. Elaboration ability. . . . . . Personified, Reified. Shape of Things to Come. Peitho, Myth to Reality. Upcoming. Today. Peithō. -Persuasion in Greek Culture. Thu (2-Feb) – 9-Feb. Aeschylus’ . Oresteia:. . peithō. legitimized. Copyright (c) . 2014 . Pearson Education, All Rights Reserved. 1. Prepared by Robert Gass and John Seiter. iMAGE IS EVERYTHING. In Communication Studies, visual persuasion is often overlooked, neglected. How would you define the words rhetoric or rhetorical?. Classic Definitions of Rhetoric. Aristotle:. . Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion.”. La gamme de thé MORPHEE vise toute générations recherchant le sommeil paisible tant désiré et non procuré par tout types de médicaments. Essentiellement composé de feuille de morphine, ce thé vous assurera d’un rétablissement digne d’un voyage sur . THREE MODES. LOGOS. PATHOS. ETHOS. LOGIC. EMOTION. CREDIBILITY. SWEET . SPOT. MODES OF PERSUASION:. ORIGIN. Persuasion is clearly a sort of demonstration,. since we are most fully persuaded when we . Explain How to Persuade Different Personalities. Explain the Use Positive Body Language for Persuasion. Explain the Framework Theories for Applying Persuasion. Explain Strategies for Developing Persuasion Skills.