PPT-Advertising Smarts

Media Literacy for Millenials W hat is media The means of communication to reach or influence people radio television newspapers magazines etc What is a consumer A person who uses goods or services. Notably retail advertisers account for more than a fifth of this spending having invested 71 billion in I nternet ad vertising last year While optimism is more than warranted when year over year Internet advertising growth continues to smash records Chapter . Objectives. After reading this chapter you should be able to:. Appreciate the magnitude, nature, and potential for online and mobile advertising.. Describe how the online advertising process works.. Sunil Patil, . Eleanor . Winpenny, Marc Elliott, . Charlene . Rohr, Ellen . Nolte. Cambridge Institute of Public Health . Away Day, 25 June 2014. Background. Alcohol use among young people, and adolescents in particular, is a concern across Europe. The Digital Frontier*. Randall A. Lewis, Google, Inc.. Justin M. Rao, Microsoft Research. David . Reiley. , Google, Inc.. * Opinions expressed are our own, not our huge employers. Introduction. advertising is a $200+ billion per-year industry. 4.01. SEM MATERIALS where you . SELL ADVERTISING. Programs. Yearbooks. Team photo cards. Internet . Tickets . (On the Back). Professional Teams SELL advertising on game tickets. Why would a team/sports company . Chapter Objectives. After reading this chapter you should be able to. :. Describe . the role of endorsers . in advertising. .. Explain . the requirements for an effective endorser.. Appreciate the . factors that enter . Presupposition. Presupposition is a necessary PRECONDITION for the processing of communication. It involves the existence of some objects or ideas. Presupposition (2). Here we PRESUPPOSE that there exists something which is as juicy as a fruit.. Background. Misuse and Abuse of Tobacco. Increase rates of cancer. Lung cancer. Heart disease. Poor circulation. asthma. High blood pressure. Smoking can cause damage to the body leading to different cancers and long-lasting diseases . 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. How do I know what to spend and how to justify it?. Dan Klusman, Northwest Insight LLC. Disclosures. Owner, Marketing and Communications Consultant. S. pouse . is a vascular . surgeon. C. lients . include small businesses, medical practices, smart phone app developers, and higher education . Dr. Close. 1. Objectives. To understand:. What Advertising & IBP Actually Are (& what they are not!). the Advertising Communication Model. Audience Classification. Role of Adv. In Business. Role of Adv. In IBP. 3 YEAR ADVERTISING SPEND TREND . TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING. Looking . at the 3 year trend in advertising share, TV has remained static at . 28.4%, . while share of media spend to Interactive grew from . Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?.