PPT-Chapter 4 Services Consumer Behavior

Chapter Objectives Appreciate how consumer process models explain the manner in which consumers process information to make decisions Discuss the six steps that comprise the consumer decision model. 14 - 1 Chapter 14 Age Subcultures CONSUMER BEHAVIOR, 9e Michael R. Solomon 14 - 2 Copyright Agenda. Search, Experience and Credence Properties. Consumer Choice. Consumer Experience. Post-experience evaluation. Search, Experience and Credence Properties. Search. Experience. Credence. Attributes that a consumer can determine before purchase. Consumers . in Situations. Learning Outcomes. Understand how value varies with . situations. Know the different ways that time affects consumer . behavior. Analyze shopping as a consumer activity using the different categories of shopping . Consumer Learning Starts Here: Perception. 1. Learning Outcomes. Define learning and perception and how the two are . connected. List . and define phases of the consumer perception . process. Apply . Consumer Markets and Consumer Buyer Behavior. Consumer Markets and Consumer Buyer Behavior. Model of Consumer Behavior. Characteristics Affecting Consumer Behavior. Types of Buying Decision Behavior. Learning Objectives~ Ch. 16. Discuss how products, special possessions, and consumption activities gain symbolic meaning and how this meaning is conveyed from one consumer to another.. Identify how marketers can influence or make use of the symbolic meaning that consumption may have for consumers.. 1. LBNL – Smart Grid Investment Grant Consumer Behavior Study Analysis. U.S. Department of Energy. Office of Electricity Delivery and Energy Reliability. Outline. Background on SGIG CBS Projects. Highlights. Kotler. on . Marketing. The . most . important thing . is . to . forecast where . customers . are moving. , and be . in front . of them.. Chapter Questions. How do consumer characteristics influence buying behavior?. 1. Learning Outcomes. Understand . what initiates human . behavior. Classify . basic consumer . motivations. Describe . consumer emotions and demonstrate how they help shape . value. Apply . different approaches to measuring consumer . Buyer or Consumer Behavior. A product or service should have a consumer to buy it. So it is important to marketer to know the following:. What does a consumer buy?. Where from does he buy?. When does he buy?. 6: . Consumer Buying Behavior. 7: . Business Markets and Buying Behavior. 8: . Reaching Global Markets. 9: . Digital Marketing and Social Networking. Chapter 6. Consumer Buying Behavior. Professor Jason . Cultural Values. Core Values..(p103). How Do Values Link to Consumer..(p105). Chapter . 7. The Yin and Yang of Marketing and Culture. Cultural Movement..(p108). High and Low Culture..(p112). Cultural Formulae..(p113). Semester IMBA. Maleeha Gul. Introduction. We are all consumers. We buy groceries, computers, and cars. We purchase services ranging from bank accounts to college educations. However, we also know that consumers are different from one another. Syaloomitha Paparang. Chapter 1. Introduction. 1.1 Background. Separation or distinction is made because non Mainland guests often feel uncomfortable with Mainland guests because they are considered to have habits such as:.