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Chapter 5  Motivation and Emotion: Driving Consumer Behavior Chapter 5  Motivation and Emotion: Driving Consumer Behavior

Chapter 5 Motivation and Emotion: Driving Consumer Behavior - PowerPoint Presentation

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Uploaded On 2018-10-31

Chapter 5 Motivation and Emotion: Driving Consumer Behavior - PPT Presentation

1 Learning Outcomes Understand what initiates human behavior Classify basic consumer motivations Describe consumer emotions and demonstrate how they help shape value Apply different approaches to measuring consumer ID: 705403

consumer emotional consumers emotions emotional consumer emotions consumers product emotion behavior learning cognitive focus motivation specific contagion one

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