PPT-Chapter 5 Motivation and Emotion: Driving Consumer Behavior

1 Learning Outcomes Understand what initiates human behavior Classify basic consumer motivations Describe consumer emotions and demonstrate how they help shape value Apply different approaches to measuring consumer . Based on Barron’s AP Psych Test Prep. Cerepak. 2016. Why do people do what they do?. Motivation theories attempts to answer that question directly!. Motivations are feelings or ideas that cause us to act toward a goal. Other Aspects of Culture. Although Every Culture is Different, 4 Dimensions Appear to Account for Much of This Variability.. Power Distance. Uncertainty Avoidance. Masculinity/ Femininity. Individualism. Maggie Kubanyiova. University of Birmingham. Motivation and Imagination. The Motivational Power of Vision . “Vision is the motivating force behind everything we do. You can never say to someone ‘let’s motivate ourselves’ because motivation is simply a bi-product of the transference of vision. If I can ‘see’ something great, I’ll do anything I can to see it come to pass. Vision gives birth to commitment, enthusiasm, energy and discipline.” . Let your community know you are concerned, . and encourage our Central Coast residents to think before they drink.. P. SAs . produced by Ad Council, in partnership with NHTSA and supported by . TVB.. Motivational Theories and . Concepts. Motives. are the needs, wants, interests, . & desires . that propel people in certain directions. . Motivation . involves goal-directed behavior. Drive Theories. Theories of Motivation Handout. We will use the Theories of Motivation handout to go over the theories we will practice today.. LEARNING OBJECTIVE: Compare and contrast instincts, drive-reduction theory, and arousal theory (including the Yerkes-Dodson law) as explanations of human behavior. Distinguish between primary and secondary drives, intrinsic and extrinsic motivation, and summarize Maslow’s hierarchy of motives.. Humans and their Behavior. Humans have been fascinated by their own behavior since the beginning.. The way humans behave is what the human history largely consists.. Humans love, hate, save and kill each others.. Motivation and Emotion Unit VIII- Modules 37-44 Motivation Motivations- a need or desire that energizes and directs behavior Motivations come from an interaction between nature and nurture There are four theories that try to explain motivation: STRESS. STRESS:. - Holmes & . Rahe. Scales: 1967: Identified experiences for adults and non-adults that are most likely to cause physical health issues. - Types of health problems associated with stress: Cancer, heart disease, high blood pressure. Motivation and Emotion. Alice F. Short. Hilliard Davidson High School. Chapter Preview. Theories of Motivation. Hunger, Obesity, and Eating Disorders. Motivation in Everyday Life. Emotion. Pursuit of Happiness. Russell et al (1989) across cultures: arousal (physical) & pleasantness subjective feeling. Averill (1983): cognitive intervene environment & behavioral response. Lazarus (1984) cognitive before feeling. Svenja A. Wolf,. Amit Goldenberg, . & . Mickaël. Campo. 2. Background. “. Whether. . it. is . the. . excitement. prior . to. a big game, . the. . dejection. . after. . having. lost a . Warm UP. Define the following terms. Homeostasis. Drive Reduction Theory. Theory of Optimal Arousal. Glucose. Hypothalamus in relation to hunger. Leptin. PYY. Set Point. Alfred Kinsey. Considered the father of the study of human sexuality for conducting his studies in the 1940’s. . By: Matthew J. Hoptman, PhD. This project was supported by Grant SRG-0-064-17 awarded to Matthew Hoptman from the American Foundation for Suicide Prevention. The content is solely the responsibility of the authors and does not necessarily represent the official views of the American Foundation for Suicide Prevention..