PPT-Chapter 5 Motivation and Emotion: Driving Consumer Behavior

1 Learning Outcomes Understand what initiates human behavior Classify basic consumer motivations Describe consumer emotions and demonstrate how they help shape value Apply different approaches to measuring consumer . Motivation- part of the underlying whys of behavior.. Psychologists explain motivation and why we experience it in different ways through instinct, drive-reduction, incentive and cognitive theories of motivation . CH. 8. The Subjective Experience of Emotion. Emotion researchers agree that there are a limited number of basic emotions, that all humans experience. These emotions are thought to be biologically determined, the product of evolution. Chapter 12 Motivation and Emotion. Introduction. Why study Motivation . &. . Emotion together. ?. Motivation refers to the set of factors that activate, direct and maintain behaviour, usually towards some goal. . Based on Barron’s AP Psych Test Prep. Cerepak. 2016. Why do people do what they do?. Motivation theories attempts to answer that question directly!. Motivations are feelings or ideas that cause us to act toward a goal. Chapter Eight. Motivation and Emotion. Motivation:. Biological, emotional, cognitive, or social forces that activate and direct behavior.. Emotion:. a psychological state involving subjective experience, physiological response, and behavioral or expressive response.. Opportunity. Learning Objectives~ Ch. 2. 1. Discuss the four types of influences that effect the consumer. ’. s motivation to process information, make a decision, or take an action.. 2. Explain how financial, cognitive, emotional, physical, social, and cultural resources, plus age and education, can affect the individual. Motivational Theories and . Concepts. Motives. are the needs, wants, interests, . & desires . that propel people in certain directions. . Motivation . involves goal-directed behavior. Drive Theories. Motivational Theories and . Concepts. Motives. are the needs, wants, interests, . & desires . that propel people in certain directions. . Motivation . involves goal-directed behavior. Drive Theories. Humans and their Behavior. Humans have been fascinated by their own behavior since the beginning.. The way humans behave is what the human history largely consists.. Humans love, hate, save and kill each others.. Motivation and Emotion Unit VIII- Modules 37-44 Motivation Motivations- a need or desire that energizes and directs behavior Motivations come from an interaction between nature and nurture There are four theories that try to explain motivation: Module 42. Expressing Emotion. Learning Targets. 42-1. Describe our ability to communicate nonverbally.. 42-2. . Discuss how the genders differ in their ability to communicate nonverbally.. 42-3. . Motivation and Emotion. Alice F. Short. Hilliard Davidson High School. Chapter Preview. Theories of Motivation. Hunger, Obesity, and Eating Disorders. Motivation in Everyday Life. Emotion. Pursuit of Happiness. Motivation. . &. . Emotion. Stress. Sources. Measures. Theories. Effects. Coping. Motivation. Maslow’s Hierarchy of Needs. Drive Reduction Theory. Arousal Theory. Intrinsic/. Extrinsic Motivation. extrinsic motivation: a person performs an action because it leads to an outcome that is separate from or external to the person. intrinsic motivation: a person performs an action because the act is fun, challenging, or satisfying in an internal manner.