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What Drives human Behavior? What Drives human Behavior?

What Drives human Behavior? - PowerPoint Presentation

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Uploaded On 2018-11-10

What Drives human Behavior? - PPT Presentation

Humans and their Behavior Humans have been fascinated by their own behavior since the beginning The way humans behave is what the human history largely consists Humans love hate save and kill each others ID: 726513

behavior motivation human humans motivation behavior humans human life driving maslow theory force image purpose behave free drives consumer images 1943 google

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Slide1

What Drives human Behavior?Slide2

Humans and their Behavior

Humans have been fascinated by their own behavior since the beginning.

The way humans behave is what the human history largely consists.

Humans love, hate, save and kill each others.

Primary question is why we behave the way we do?

What is the driving force to do the best of the best and the worst of the worst things we do? Slide3

What might be the driving forces?

There are three basic Factors:

1. Emotions: Emotions are the part of our behavior that is felt and observed by others. e.g. love and care, being happy or sad etc.

2. Desire: Desire is to wish to have something. This is strong driving force that could lead us in any way if not in control. Desire is where we want to go from our current state.

3. Knowledge: This is a driving force that is focused on the facts and theories that could be determinant of our behavior. Knowledge drives humans to know about the world and themselves. Slide4

Purpose of Life

The way humans behave is also related to what they think the purpose of life is.

For some people there is no purpose of life.

To some people religion provides a driving force

to understand the purpose of life.

Humans are constantly looking to know if there is any

purpose of life or there isn’t. If there is, what it is?

Image: purposedriven.comSlide5

What Motivates Us?

Motivation is a Psychological drive that influences human behavior.

(Maslow

,

1989).

Motivations are reasons to influence humans to

behave in a certain way.In other words, motivation is a life driving force.

Losing motivation to live could mean and end to any interest in life’s activity.

Image: Google Free ImagesSlide6

Maslow Theory of Motivation

Image: www.buzzle.comSlide7

Maslow Theory of Motivation cont.

According to Abraham Maslow proposed hi theory of motivation 1943 (Maslow, 1943

).

According to this theory, human behavior is driven by the motivation to fulfil their needs.

The needs start at a basic level of physiological needs like water, food, sex etc.

These needs mature at every stage of the hierarchy.

The final stage of the needs to motivate is Self Actualization where humans have higher moral standards and is interested in creativity and problem solving. Slide8

Human Motivation and Consumer Behavior

Hedonic Motivation

Driving force created by person’s pleasure or pain receptors

Influences us to achieve our goals

Stops us from going towards a threat

Also called Pleasure Motivation

Utilitarian Motivation

Associate with work and effort to get something

Looking for convenienceSearching quality with affordable price

Looking for varietySlide9

What does Hedonic Motivation leads to? (examples)

Searching for new restaurants for dinners

Going on long drives just to have fun and good time

Brand consciousness and buying expensive products

Buying and expensive perfume

Giving and receiving Gifts

Enjoying parties

Image: Google Free ImagesSlide10

What does Utilitarian

Motivation leads to? (examples)

A convenient place or restaurant for a dinner

Filling your car’s fuel tank for the next week

Chose affordable places to shop at

Only using perfume when you feel you are sweating

Giving gifts when necessary

Image: Google Free ImagesSlide11

Conclusion

As humans, our behavior is not fixed. Our needs change, our motivation changes and so does our goals in life change. Consumer behavior is the field of study to understand these changing variables and utilize them in the favor of the businesses that want to sell us their products or services. Marketers may try to manipulate our motivation level by means of activating different kinds of emotions to influence us to buy what they are offering. Successful marketing strategy would depend on how well consumer behavior is understood. Slide12

References

Maslow, A. H. (1943). A theory of human motivation. 

Psychological

review

50

(4), 370.

Maslow, A. H. (1989). A theory of human motivation. Readings in managerial psychology, 20-35.