PPT-Consumer Behavior in Services

Agenda Search Experience and Credence Properties Consumer Choice Consumer Experience Postexperience evaluation Search Experience and Credence Properties Search Experience Credence Attributes that a consumer can determine before purchase. Behavioral . Economics. Standard Economics + Psychology = Behavioral Economics. What is the standard economic model?. The standard, or neo-classical, economic model is the way most economists think about consumer welfare and consumer choice.. Competition and . Consumer Act 2010. Benefits of the Competition and Consumer Act 2010. It incorporates a nationally-agreed set of consumer protections, the Australian Consumer Law (ACL), meaning there’s now consistency in consumer protection strategies across all Australian states. . Consumer Markets and Consumer Buyer Behavior. Consumer Markets and Consumer Buyer Behavior. Model of Consumer Behavior. Characteristics Affecting Consumer Behavior. Types of Buying Decision Behavior. THEORY OF INDIVIDUAL BEHAVIOUR . 1 . THEORY OF . INDIVID. BEHAVIOUR. What is Microeconomics? . –Microeconomics deals with the behavior of individual economic units (consumers, workers, investors, owners of land, business firms etc.) as well as the markets that these units comprise . Unit 1 – Chapter 2. The Consumer. A consumer is a person who buys goods or services for his/her own use, not for resale.. This transaction involves rights, responsibilities and remedies, which are set out in law.. Other Aspects of Culture. Although Every Culture is Different, 4 Dimensions Appear to Account for Much of This Variability.. Power Distance. Uncertainty Avoidance. Masculinity/ Femininity. Individualism. Chapter Objectives. Appreciate how consumer process models explain the manner in which consumers process information to make decisions.. Discuss the six steps that comprise the consumer decision model.. 1. LBNL – Smart Grid Investment Grant Consumer Behavior Study Analysis. U.S. Department of Energy. Office of Electricity Delivery and Energy Reliability. Outline. Background on SGIG CBS Projects. Highlights. Kotler. on . Marketing. The . most . important thing . is . to . forecast where . customers . are moving. , and be . in front . of them.. Chapter Questions. How do consumer characteristics influence buying behavior?. 1. Learning Outcomes. Understand . what initiates human . behavior. Classify . basic consumer . motivations. Describe . consumer emotions and demonstrate how they help shape . value. Apply . different approaches to measuring consumer . Buyer or Consumer Behavior. A product or service should have a consumer to buy it. So it is important to marketer to know the following:. What does a consumer buy?. Where from does he buy?. When does he buy?. 6: . Consumer Buying Behavior. 7: . Business Markets and Buying Behavior. 8: . Reaching Global Markets. 9: . Digital Marketing and Social Networking. Chapter 6. Consumer Buying Behavior. Professor Jason . National Consumer Law Center Inc NCLC is a non-profit Massachusetts Corporation founded come consumer issues with an emphasis on consumer credit On a daily basis NCLC provides legal and technical con Semester IMBA. Maleeha Gul. Introduction. We are all consumers. We buy groceries, computers, and cars. We purchase services ranging from bank accounts to college educations. However, we also know that consumers are different from one another.