PPT-Cognitive Dissonance Theory –

Why So Influential Traditional Persuasion Techniques Greater rewards lead to more responses B Greater punishment leads to less responses C Use of credible sources experts authority figures. The Planning: Analyzing the Advertising & Integrated Brand Promotion Environment. We have finished the Process phase of the text & moving on to Planning. Our perspective changes from a broad view of advertising to a managerial view. (C/D) in . Theory, . Practice and . Science. Richard . Parncutt. Centre . for Systematic Musicology, University of Graz, Austria. Graham . Hair. Science . and Music Research Group, University of Glasgow, Scotland. theory's motivation cognitive change.) evidence once for dissonance theory dissonance prediction expected exposure disagreeable com- Ewing found audience members been led with their prior opinions wer Comparing classifications of people. Mariano Rojas. FLACSO-México & UPAEP. New Directions in Welfare Economics, Paris July 6-8, 2011. Concepts and Conceptions. Concept. A . vague and general . idea. Elliot Aronson. University of California, Santa Cruz. Timothy D. Wilson. University of Virginia. Robin M. Akert. Wellesley College. slides prepared by. Travis Langley. Henderson State University. 7th edition. “A Little Learning is Dangerous Thing”. . A Little . Learning. A little learning is a dangerous thing ;. Drink deep, or taste not the . Pierian. spring :. There shallow draughts intoxicate the brain,. 36. Describe an . attitude or tendency you would like to . change.. Using the attitudes-follow-behavior principle, how might you go about changing that attitude?. Social Psychology . Textbook pp.722-734. Period. Time Periods. 1900-Present Day. 1. 20. th. Century-1900-2000. 2. Contemporary- 1975-Present. 3. 21. st. Century- 2000-Present. Characteristics:. Modern form of art music. Increased use of . protection. motivation. perceived threat. severity. threat. appraisal. coping. appraisal. perceived threat. vulnerability. perceived response efficacy. perceived. self-efficacy. protection. motivation. Theory and Practice with Children and Adolescents. Summer, 2012. Cognitive-behavioral play therapy incorporates cognitive and behavioral interventions within a play therapy paradigm (Knell, 1997).. Focus is more on psychopathology rather than personality development. “Factors that contribute to development gone awry” (Knell, 1997). 1. Human beings are information processors and mental processes guide behavior. . 2. The mind can be studied scientifically. . 3. Cognitive process are influenced by social and cultural factors . Hardware and software. Ubiquity of PowerPoint:. From company CEOs to grade-schoolers, PowerPoint is everywhere. . 30 million presentations per day. 250 million computers. Use of PowerPoint in College:. 67% of students say that all or most of their instructors used PowerPoint in all classes.. Ellis & Rational Emotive Behavior . Therapy. PSY 708: Cognitive . Assessment & . Psychotherapy. 2b. Brief History. Rational Emotive Behavior Therapy (REBT) was founded by Albert Ellis in 1955. Theory Models. Schramm’s Model- Field of Experience added to Shannon’s model. Ogden &Richard’s Triangle of Meaning. Referents. Newcomb’s Symmetry Model:. Models. Westley-MacLean Model:. Rhetoric.