PPT-Cognitive Dissonance Theory –

Why So Influential Traditional Persuasion Techniques Greater rewards lead to more responses B Greater punishment leads to less responses C Use of credible sources experts authority figures. The Planning: Analyzing the Advertising & Integrated Brand Promotion Environment. We have finished the Process phase of the text & moving on to Planning. Our perspective changes from a broad view of advertising to a managerial view. Lorin. Friesen & Angelina Van Dyke. CELT Portland 2014. Multnomah University, Portland. March 2014. A Meta-Cognitive Functional Analogical Approach . Meta. : Integrate other theories. This can bring theoretical unity to TESOL. . theory's motivation cognitive change.) evidence once for dissonance theory dissonance prediction expected exposure disagreeable com- Ewing found audience members been led with their prior opinions wer Area of Interest. Nikki Crabtree and Hana van Pelt. Cognitive Dissonance. http://www.youtube.com/watch?v=AQW9I02nz74. (0:16-0:37). General Overview. :. . The more important the issue. . (. Festinger as cited in Griffin, 2009. “A Little Learning is Dangerous Thing”. . A Little . Learning. A little learning is a dangerous thing ;. Drink deep, or taste not the . Pierian. spring :. There shallow draughts intoxicate the brain,. FESTINGER, L., Theory of cognitive dissonance , 1957 FESTINGER, L., ARONSON, E., Group dynamics , 1960, cit 36. Describe an . attitude or tendency you would like to . change.. Using the attitudes-follow-behavior principle, how might you go about changing that attitude?. Social Psychology . Textbook pp.722-734. . THEORY OF COGNITIVE DISSONANCE (1957. ) * . BASIC HYPOTHESIS. . The existence of dissonance, being psychologically uncomfortable, will motivate the person to try and reduce the dissonance and achieve . protection. motivation. perceived threat. severity. threat. appraisal. coping. appraisal. perceived threat. vulnerability. perceived response efficacy. perceived. self-efficacy. protection. motivation. Numero. TROIS!. The Need for Cognitive Dissonance. Read pages 318-320. This should hopefully clarify the idea of cognitive dissonance.. What to Know. Cognitive Dissonance. Post-Decision Dissonance. Justification of Effort. Theory. DEFINATION. Cognitive dissonance. refers to a situation involving . conflicting attitudes. , beliefs or behaviors. .. This produces a . feeling of discomfort. leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance etc. . Self-Justification. People are motivated to justify their own actions, beliefs, and feelings. When they do something, they will try, if at all possible, to convince themselves and others that it was a logical, reasonable thing to do. Ellis & Rational Emotive Behavior . Therapy. PSY 708: Cognitive . Assessment & . Psychotherapy. 2b. Brief History. Rational Emotive Behavior Therapy (REBT) was founded by Albert Ellis in 1955. Theory Models. Schramm’s Model- Field of Experience added to Shannon’s model. Ogden &Richard’s Triangle of Meaning. Referents. Newcomb’s Symmetry Model:. Models. Westley-MacLean Model:. Rhetoric.