Speakers Bureau Don Seamons Principal Lumeno Marketing donseamons 7 May 2015 Which marketing solution would you choose 2 3 Cold Calling Webinar 4 5 X In the trade show world booth babes are to cold calling what speakerships are to webinars ID: 651187
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Slide1
Elevate Your Brand
with a CorporateSpeaker’s Bureau
Don Seamons, Principal
Lumeno
Marketing
@
donseamons
7 May 2015Slide2
Which marketing solution would you choose? …
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3
Cold Calling?Slide4
Webinar?
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5
XSlide6
In the trade show world, booth babes are to cold calling what speakerships are to webinars
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In the trade show world, booth babes are to cold calling what speakerships are to webinars
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Speakerships are effective because…
Motivated audience
Positive brand association
On-message, persuasive
May even drive up booth traffic,
for the right reasonsSlide9
In developing a corporate speaker’s bureau, the linchpin activity is securing engagements.
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Key #1: Choose the right expert
Well-known
among other experts
Engaging speaker
Volunteer for industry organization
The right credentialSlide11
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Key #2: Choose the right event
Match their audience with your market
Establish a relationship
Go big
Start smallSlide12
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Key #3: Choose the right message
Focus on thought leadership
Educate, don’t sell
Involve your clients
Persuade!Slide13
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Don Seamons, Principal
Office: 801-513-5158
Mobile:
801-529-6977
@
donseamons
don.seamons@lumenomarketing.com
www.lumenomarketing.com