PPT-New Product Sales Forecasting

This module covers the concepts of hierarchy of effects awareness availability ACV trial rate repeat purchase and intent to behavior translation Authors Paul Farris and Kusum Ailawadi. PowerPoint presentation to accompany . Heizer and Render . Operations Management, 10e . Principles of Operations Management, 8e. PowerPoint slides by Jeff Heyl. Outline. What Is Forecasting?. Forecasting Time Horizons. Sales Org Models. Stratification. Description – Stratify. . accounts based on size. (. spend,. potential, etc.). When to deploy. this structure. Significant amount of market potential sits at top of the market. . Breakeven Achieved by Selling Only Product Y = . Fixed Cost. CM. Y . .. A One Unit Reduction in Sales of Product Y . Sales Promotions. Incentives. Build excitement. Encourage trial/purchase. Sometimes encourage repeat purchase. Behavior driven. Not for attitude formation. Mainly short term. Consider brand positioning. Ken Schiermeyer. © . 2015 San . Diego Gas & Electric Company. . All copyright and trademark rights reserved.. 1. Hourly Forecast Process . Estimate . system consumption based . on calendar and weather factors . & Budgeting. 2. Sales Forecast. It is estimate of a company’s sale for a specified future period.. Sales forecasting provides the starting point for assumptions used in various planning activities.. Thursday, August 25, 2016. 2:30PM –4:00 PM. Pat Walker, Pat Walker Consulting LLC. Tom Duensing, Assistant City Manager, . City of Glendale. 1. Presentation Objectives. Introduction/Overview. Overview of Budget Process. Marketing service management. Lecture 1 = market demand and forecasting.. Marketing service management. What are we going to look at today. Aim. To review the role of market demand and forecasting.. Market demand and forecasting. Version 1.0. XXXX XX, 2016. DRAFT. This Sales Operations & . Effectiveness Charter . is a . working draft. Rapid iteration of this draft will provide the basis for roll-out to the organization in a cadenced and audience specific manner:. Overall Responsibilities . I work within the newly acquired . SciED. VWR. The product line is a mix of stocked, drop ship , purchase on demand, Manufactured/ Buy Sell items. The goal is to predict inventory levels and sales from history and maintain On time delivery on SKUs. Chapter 3: Forecasting. Unless otherwise noted, this work is licensed under a . Creative . C. ommons . Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0). license. . Feel free to use, modify, reuse or redistribute . Phone: 01483689185. a.floh@surrey.ac.uk. Skype. : . arnefloh. Marketing Analytics – . Forecasting. What is forecasting and why we need it in Marketing Analytics?. Sales/demand forecasts. are used for…. Town of Queen Creek. City of Phoenix. City of Glendale. 1. Queen Creek. 2. Introduction. Scott McCarty, Finance Director. scott.mccarty@queencreek.org. 480-358-3170. 3. Data Sources. Demographic Information. - . Better forecasting for rising or falling demand. - Coping with seasonal demand. - Alternative techniques. Figure 13.1 Forecasting Trend. Figure 13.2 Double exponential model. Y=. bx. + d. b. a. Time Periods x.