TYPOGRAPHY Apply efficiently design principles to design publishing materials by using desktop publishing software and hardware to create a variety of publishing materials Use suitable equipment and software to produce the right printing ID: 331755
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Slide1
TOPIC 3.0
TYPOGRAPHYSlide2
Apply efficiently design principles to design publishing materials by using desktop publishing software and hardware to create a variety of publishing
materials
Use suitable equipment and software to produce the right printing outputProduce advertising and marketing product to develop skills and knowledge by using appropriate software
COURSE LEARNING OUTCOMESlide3
Understand typography.
Define
typography.Identify typographical / typesetting conventionsLESSON LEARNING OUTCOME (LLO)Slide4Slide5Slide6
Understand typography.
Define typography.
OUR DISCUSSION TODAY ISSlide7
Identify typographical / typesetting conventions:
spacing
quotation marksligatureshyphenationfont versionssmall capstypefaces
white space
widows and orphans
OUR DISCUSSION TODAY ISSlide8
Typography
(from the Greek words τύπος (typos) = form and γραφή (graphe) = writing)is the art and technique of
arranging type
in order to make language
visible.
The
arrangement of type involves the selection of
typefaces
,
point size
,
line length
,
leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
Define
typographySlide9
In modern times, typography has been put into motion—in film, television and online broadcasts—to add emotion to mass communication
.
Typography is performed by typesetters, compositors, typographers, graphic designers, art directors
, comic book artists, graffiti artists, clerical workers, and anyone else who arranges type for a
product.
Define
typographySlide10
Until
the
Digital Age, typography was a specialized occupation.Digitization opened up typography to new generations of visual designers and lay users, and David Jury states that "typography is now something everybody does."
Define
typographySlide11
spacing
quotation marks
ligatureshyphenationfont versionssmall capstypefaceswhite spacewidows and orphans
typographical
/ typesetting conventions:Slide12
In
typography
, leading refers to the distance between the baselines of successive lines of type.In consumer-oriented word processing software, this concept is usually referred to as "
line spacing
" or "
interline spacing
."
spacingSlide13
In English writing,
quotation marks
or inverted commas (informally referred to as quotes or speech marks) are
punctuation marks
surrounding a quotation, direct speech, or a literal title or
name.
quotation marksSlide14Slide15
quotation marksSlide16
In
writing
and typography, a ligature occurs where two or more graphemes or letters are joined as a single glyph
ligaturesSlide17Slide18Slide19
The hyphen
(
‐) is a punctuation mark used to join words and to separate syllables of a single word. The use of hyphens is called hyphenation.
A
man-eating shark
A
man eating
shark
hyphenationSlide20Slide21
A man-eating shark
is a shark that eats humans
.A man eating shark is a man who is eating shark meat.hyphenationSlide22
Font versions provide options for the content and size of font files that can be included on your platform. The font files are available in both
compressed
and non-compressed formats.font versionsSlide23Slide24
In
typography
, small capitals (usually abbreviated small caps) are uppercase (capital) characters set at the same height and weight as surrounding
lowercase
(
small
) letters or
text figures
.
small capsSlide25
In typography
, a
typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features.
e.g
. "ITC Garamond Bold Condensed Italic" is a different font from "ITC Garamond Condensed Italic" and "ITC Garamond Bold Condensed," but all are fonts within the same typeface, "ITC Garamond."
typefacesSlide26
ITC
Garamond Bold Condensed Italic
ITC Garamond Condensed Italic
typefacesSlide27
In page layout
,
illustration and sculpture, white space is often referred to as negative space. It is the portion of a page left unmarked
white
spaceSlide28
In typesetting
,
widows and orphans are words or short lines at the beginning or end of a paragraph, which are left dangling at the top or bottom of a column, separated from the rest of the paragraph.widows and orphansSlide29
A common
mnemonic
is "An orphan has no past; a widow has no future"or "An orphan is left behind, whereas a widow must go on alone"widows and orphansSlide30Slide31
https://
en.wikipedia.org/wiki/Typography
https://en.wikipedia.org/wiki/Leadinghttps://www.google.com/search?q=typography&biw=1920&bih=1051&tbm=isch&tbo=u&source=univ&sa=X&ei=A1z4UYvHL8LWrQezqoDICw&sqi=2&ved=0CFMQsAQ
http://
visual.merriam-webster.com/communications/communications/typography/leading.php
https://
en.wikipedia.org/wiki/Quotation_mark
http://mylovelyquotes.com/tag/same-student-quotes
/
https://www.google.com.my/search?q=islamic+typography&tbm=isch&tbo=u&source=univ&sa=X&ei=_
Gb4Ub6ECouIrgfqioDgBg&sqi=2&ved=0CDMQsAQ&biw=1920&bih=1023
http://
msdn.microsoft.com/en-us/library/ms925033.aspx
Further reading