U nion D eutschland I ngolstadt about Audi designs engineers manufactures and distributes automobiles and motorcycles Audi oversees worldwide operations from its headquarters in Ingolstadt Bavaria Germany ID: 464802
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A
uto UnionDeutschlandIngolstadtSlide3
about
Audi designs, engineers, manufactures and distributes automobiles and motorcycles. Audi oversees worldwide operations from its headquarters in Ingolstadt, Bavaria, Germany. Audi branded vehicles are produced in seven production facilities worldwide.
Audi
has been a majority owned (99.55%) subsidiary of Volkswagen since 1966Slide4
Reason behind the
nameTalking about Horch the founder, he was blamed from using his own family name in his new car business after he was kicked out of the original company. He then called for a meeting to come up with a new name for his company. During this meeting Horch’s son was quietly studying Latin in a corner of the room. Several times he wanted to voice out his opinion but would just swallow his words and continue working, until he finally blurted out, "Father – audiatur et altera pars...wouldn't it be a good idea to call it
Audi
instead of horch?". "
Audi
" in Latin is basically the same as "Horch" in German, a name which was largely accepted by everyone there.Slide5
What are the of
signify
The four rings of the
Audi
logo each represent one of four car companies that banded together to create the company.
The four circle logo represents the four companies (Wanderer,
Audi
, Horch and DKW) that joined together to make today's Audi Union, a division of VWSlide6
is part of the "German Big 3" luxury automakers, along with BMW and Mercedes-Benz, which are the three best selling luxury automakers in the world.