A r ealworld scenario Based on a possible business situation Includes a PROBLEM that needs to be solved or a PLAN that needs to be prepared What is a RolePlay Individual Series Event 1 Individual ID: 672242
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How to win a DECA ROLE PLAYSlide2
A real-world scenarioBased on a possible business situationIncludes a PROBLEM that needs to be solved or a PLAN that needs to be prepared.
What is a Role-Play?Slide3
Individual Series Event1- Individual CompetitorUsually a ½ page scenario10 minutes of preparation
Example: Sports Marketing Series (SEM)Team Decision Making Event2 CompetitorsIn-depth analysis and longer scenario
30 minutes of preparationExample: Sports and Entertainment Team Decision Making (STDM)Two types of role-playsSlide4
Correcting an employee error that resulted in a sales lossCreating a promotional plan for a new product Evaluating the ethical concerns in a given situation
Calculating a budget and planning a project Hiring, firing or training a new employee Improving store quality or employee safety Scenario ExamplesSlide5
Role-Play overview
RULES
Performance
Indicators
Instructional Area
Name of the EventSlide6
Every event has a specific area of emphasis. Instructional Areas
Business Law
Communication
EconomicsEmotional Intelligence
Customer RelationsFinancial Analysis
Information ManagementMarketing
Human Resources
Operations
Professional Development
Strategic
Management
Promotion
Risk Management
Selling
Your role-play will be based on one of these key areas.
Be sure to watch for it on the front page!Slide7
TIP #1: play a
characterHi! I’m Pam, Manager of Elite Automotive.
As an employee at Waldo’s World, I am grateful for the opportunity I have to meet with you today. Slide8
Tip#2: explain
every Performance indicator- in detail
This is the MOST important part of the role-play!Example: Determine factors affecting business risk
While there are a number of factors that affect our level of risk, we must be able to distinguish between natural, economic and human risks.
Human risks are the most likely threat to our business. In this case, with proper employee training and clearly communicated store policies, we can protect ourselves against lawsuits and potential theft. While not all risk is preventable, we can make sure that our insurance policies are update and provide enough coverage to protect our assets. Slide9
Visual Aid IdeasGoals and ObjectivesTheme
or SloganStore LayoutsDiagrams or visual organizers Benefits/Advantages Challenges/Disadvantages
Costs and ExpensesBudget Sheet Pie Charts and GraphsA Calendar or TimelineBrochures or employee training manualsContractAdvertisements
(Banners, TV storyboards, radio ads, etc.) Tip #3: Use visual aids (not notes)Slide10
Tip #4: Be creative and innovative Slide11
Budgets should not be too big or too smallYou cannot give everything away for free!Celebrities/famous people do not want to help you
Just because you promote or create something, doesn’t GUARANTEE customers will buy it. Most companies do not make money their first year
Tip #5: Be realisticSlide12
SWOT (strengths, weaknesses, opportunities, threats)Marketing Mix (4 P’s)
Promotional Mix (advertising, public relations, sales promotion, direct marketing, personal selling)Cost/Benefit Analysis
AIDA Model (attention, interest, desire, action)ROI (return on investment)Strategic
Plan(market research, marketing strategies, implementation, assess outcomes) Types of resources (financial, human, natural)TAKE A PICTURE OF THESE NOW!
Tip #6: Use business vocabSlide13
HandshakeEye ContactPosture
No Ums or LikesSmile
Be self-assuredTip #7: be confident Slide14
STEP 1: Introduction
STEP 2: State the problem
STEP 3: List your goals and objectives Put these in a bulleted list for your judge to see
STEP 4: Discuss your plan in full DETAIL! (about 10 minutes)
STEP 5: Determine the advantages and disadvantages Costs, timeline, risks
STEP 6: Closing statement and follow-up meeting (if you are in a selling event – Close the Deal!!)
Tip #8 Be organized
Use this structureSlide15
Add the Costs or a BudgetCreate a timeline or organizational chartImplement an employee training or staff meeting to prevent future problemsSuggest a long term strategic plan (looking ahead)
Tip #9 Go beyond the scenarioSlide16
Summarize what you have talked about Lead into the judges questions:“I would love to be able to answer any questions you might have”
“What questions do you have for us at this time”Stay in character:Ask for a follow-up meeting Indicate you will have your secretary call them backLeave them a business card (from your scratch paper)Ask them to sign a contract to begin your efforts
End with a strong handshakeDo not talk or make any gestures until after you leave the roomTip 10: Have a strong closingSlide17
PracticeRead over role play scenarios Learn business vocabulary and
prepare your “go-to” concepts you can use each time regardless of the scenario“Fake it till’ you make it”!!!How to prepare for the Role PlaySlide18
Business Administration CoreBusiness ManagementHospitalityFinance
Marketing100 m/c questions in one hourYou need a number 2 pencilRead each question carefullyAnswer every questionUse your test taking skills
CLUSTER EXAMSSlide19
Visit PRHS>Clubs and Activities>DECA>Competition Prep>Practice TestsAND
Visit LPHS > Clubs and Activities > DECA >State DECA ConferenceTake the practice tests AND review the answer key with explanations!Review Practice Tests onlineSlide20
Before the Event:Prepare a professional outfitStudy for the written testRead/practice role playsResearch performance indicators
The Day of the Event:Ask a friend to give check over your professional outfitKnow the time and location of your eventArrive at least 15 minutes earlyBring an ID, paper, pencil/pen
Competition TipsSlide21
While Prepping:Make sure you are prepping for the correct eventMake sure you know the instructional area for the eventOutline the performance indicators –
read the case student and address each indicator in your presentationMake sure you have enough content and that you present the ideas in a logical orderPrepare props to share with the judge (business card, contract, brochure, PowerPoint, sample ads, etc.)Be creative, think outside the box
Competition TipsSlide22
While Presenting:Be calm, confident, professional and enthusiasticMake eye contact upon entrance
Have a firm handshake and appropriate greetingSpeak slowly, watch out for ums, uhs, and other nervous habitsTell the judge why you are there/what you are going to tell them – outline the case studySolve the problem of the case study - address the performance indicatorsPlan a strong finish – summarize and plan for follow-up (outline the next steps to proceed with the plan, schedule another meeting to review results, close the sales deal)
Ask if the judge has any questionsStay in characterThank the judge and shake hands – walk out with confidence
Competition Tips