“Organic Foods –Global & Indian market” PowerPoint Presentation, PPT - DocSlides

“Organic Foods –Global & Indian market” PowerPoint Presentation, PPT - DocSlides

2016-09-02 61K 61 0 0

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. Snapshots . Indian & Global Organic food . markets. . Parents getting more cautious about their children’s health. . Looking for food which reduces life style diseases.. . . Looking forward to food which is free of . ID: 458793

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“Organic Foods –Global & Indian market”

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Snapshots Indian & Global Organic food markets

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Parents getting more cautious about their children’s health

Looking for food which reduces life style diseases.

Looking forward to food which is free of

preservatives, chemicals and pesticides in its true sense.

To be assured of no adulteration in food

WORLDWIDE CONSUMER PREFERENCES ARE CHANGING..

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WORLDWIDE CONSUMER PREFERENCES ARE CHANGING..

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Mainly Females, SEC A, 30+ age groupEducated Heath ConsciousStyle oriented Independent decision making Responsible for family health & well-beingConcerned for environment & FarmersConcerned for under-developed populationScared of food adulteration & toxins

TARGET AUDIENCE PROFILE

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6

Developed

Market

Europe - Germany, France, Italy, Netherlands and UKUK & Ireland USA & CanadaAustralia , New Zealand JapanEmerging Market India BrazilRussiaChina , Hong Kong & Taiwan CIS Countries Middle East & Mauritius Singapore Thailand South Africa

TARGET

GLOBAL MARKETS…

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8

INDIAN MARKET SIZE

All Figures in Cr.

Growth Rate – 45% CAGR

Note: Estimated category size basis collective sales data of leading brands in domestic market

Category Growth estimated @ 45% per annum as per International Federation of Organic Agriculture Movements

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CATEGORY SIZE & SHARE

All Figures in

%

Period: 2014 – 15

Basis category collective sales data of leading brands .*Others Include: Pickles, Jams, Juices, Papad, Chutneys etc.

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CURRENT FOOD CATEGORIES

Basmati & Specialty Rice

Lentils & Pulses

Tea, Herbs & Spices

Flour

Cooking Oil & Ghee

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CURRENT FOOD CATEGORIES - Continued

Breakfast Cereal

Honey

Nuts & Dry Fruits

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DISTRIBUTION CHANNELS

Source: Nielson Data (TT & Standalone), ASSPCAM, ICCOA

HORECA/ Institution includes: 5 Star hotels, High-end restaurants, Hospitals, Embassies etc.

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EMERGING / NEW CHANNELS ( E – Tailors)

Source: Nielson Data (TT & Standalone), ASSPCAM, ICCOA

HORECA/ Institution includes: 5 Star hotels, High-end restaurants, Hospitals, Embassies etc.

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NEW & POTENTIAL FOOD CATEGORIES

Super Grains Hill Millets,

Raagi

Amaranth

Imported Super grains

Quinoa, Chia

Blended Spices & Condiments

Specialty Sweeteners

Healthy Snacks

Fruit Juices

Healthy Seeds

Flex & Melon seed

Indian Style Breakfast RTC

Rava

Idli

mix

etc

Pickles / Jam & Chutneys

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NEW & POTENTIAL FOOD CATEGORIES

Fruits & Vegetables

Milk & Dairy Products

Ready To Eat / Ready to Cook Meals

Pasta / Noodles

etc

Frozen & Cut vegetables

Meat, Poultry & Eggs

Healthy & Functional foods

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AMIRA CURRENT

SKUs : 2015-16

Total 26 SKUs classified under 6 categories

Rice

SKUs - 4

Pulses

SKUs - 9

Spices

SKUs - 7

Flour

SKUs - 4

Oil & Ghee

SKUs - 2

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To engage Online grocery retailors for direct farm gate procurement Setting up of Organic Food Park with support of government Financial assistance for organic ware housing & processing facilitiesGovernment can support awareness programs for consumers and other stakeholdersSeparate Fund with fast track approvals for Organic company startupsSetting up & enforcement of mandatory Organic labeling law for domestic market

WAY FORWARD….

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Thank You

AJAY KATYAL

President- Organic

AMIRA PURE FOODS PVT. LTD.


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