PPT-What is the marketing concept???

Goals Define the marketing concept Determine how business implement the marketing concept Before you begin Marketing creation and maintenance of satisfying an exchange relationship Concept . What You’ll Learn . . .. The . F. unctions of . M. arketing. Understand the Marketing Concept. Marketing Utilities. Define a Target Market. Understand how Markets are Segmented. Standard . 1 Day 1. Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. PHILIP KOTLER. NEEDS . ,WANTS and DEMANDS --- PRODUCTS------VALUE & SATISFACTION---EXCHANGE & TRANSACTION---MARKETS & MARKETERS. What is Marketing?. 7 Functions of Marketing. Marketing Concept. Evolution. Marketing Mix. Benefits & Criticisms. Unit 1. Un. Official Marketing Definition. “Get the . right. product to the . right. Marketing Concept & Mix. Review. Marketing Functions:. Pricing. Selling. Distributing. Promoting. Marketing information management. Product/service management. Marketing Concept. The marketing concept. Learning Objectives. 1-1. . Define marketing.. 1-2. Explain the different variables of the marketing mix.. 1-3. Describe how marketing creates value.. 1-4 . Briefly describe the marketing environment.. Section 2. By: Ms. . E. man. . Elfar. Marketing process. Exchange. . :is . the act of obtaining a desired object from someone by offering something in . return. The Marketing is . The process by which . Opening Story: Solve the Problem in a Marketing Way. 2. What is Marketing?. 3. What Does CMO Do?. The Chief Marketing Officer (CMO) leads: . Sales management. Product development. Distribution . channel . SOCIAL MARKETING . Concept Development. 1. people, place, product, price, participation, promotion, policy, programs, positioning, partnerships. ,. poo. ,. pee. UBSUP Social Marketing: . Concept development . Understand marketing’s role and function in business to facilitate economic exchanges with customers.. Notes: Guided & Printed Week #1. Key Terms. Marketing:. Process of planning, pricing, promoting, selling, & distributing ideas, goods, and services to create exchanges that satisfy customers. AND TOMORROW. 1-1 . What Is Marketing?. 1-2 . Businesses Need Marketing. 1-3 . Understanding the Marketing Concept. 1-4 . The Changing Role of Marketing . CHAPTER. 1. Chapter 1. 2. Focus Questions:. What marketing activities are being demonstrated by Cargill in the advertisement? . Marketing Management Prof. B. N. F. Warnakulasooriya Dr .(Mrs.) Amila Jayarathne Student Discipline Be punctual to the lecture Excuse the lecturer in case want to be late or leave the class early Customer Relationship Management. By . Langgeng. . Setyono. Business Administration . Introduction. Marketing is a very important part in the business organization. . Marketing. Important. Introduction. Dr. (. Mrs. ) . Kishori. J . Bhagat. M.Com. ., . M.Phil.. , M.B.A., NET, Ph.D.(Commerce), Ph.D. (Management Studies). Syllabus . Sr. No.. Modules . 1. Introduction to Marketing. 2. Marketing Decisions I. Olga . Oyner. and Elena . Panteleeva. (National Research University “Higher School of Economics”. ). Ljubljana, 2011. EMAC 40. th. Conference . “The Day After: Innovation, Inspiration, Implementation”.