Planning Brian Troyer amp Laura Pedrick not present SEM CoChairs Kyle Swanson Modeling Team Member What is SEM A vision and a plan for an enrollment mix that will make UWM financially sustainable and allows us to fulfill our mission ID: 613009
Download Presentation The PPT/PDF document "Strategic Enrollment Management" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Strategic Enrollment Management Planning
Brian Troyer & Laura Pedrick (not present)SEM Co-ChairsKyle Swanson, Modeling Team MemberSlide2
What is SEM?
A vision and a plan for an enrollment mix that will make UWM financially sustainable and allows us to fulfill our missionModeling philosophy:
Conservative estimates (inflate projected expenses, halve projected revenues)Encompasses recruitment & retentionSlide3
SEM Plan Components
Situation analysis & competitive scanStatus quo enrollment projectionRecommended actionsEnrollment projections, ROI for recommended actionsPlan for monitoring implementation, results (Key Enrollment Indicators)Slide4
Structure
3 Functional TeamsSynthesizing & WritingModeling/FinancialCommunications
7 Thematic TeamsUndergraduateGraduateHigh Achieving
InternationalDiversityRetention/Student Success
Adults/Veterans/Transfer/Online
Overall charge is to produce the campus’ first SEM plan by the end of spring semester
5-year planning horizonSlide5
Process
Thematic Teams began work in OctoberCompleted templates in FebruaryModeling Team reviewed for rigor of evidence, ROI, mission alignmentModeling Team presented to CEMAT in March
Meeting with campus leadership in AprilDraft SEM plan shared with campus groups late spring/summerSEM retreat in AugustSlide6
Key Demographic Variable
Projected
Actual
Source: DPI and WICHE 2012 projections
Long Term
ProjectionSlide7
UWM’s Recent Past:
Wisconsin focused, demographically constrained
Projected
Actual
4.6%
capture
5
.6%
capture
5.1%
capture
Long Term
ProjectionSlide8
UWM’s Recent Past:
Wisconsin focused, demographically constrained
Projected
Past
(fixed tuition)
5.1%
capture
Long Term
ProjectionSlide9
SEM Initiatives:
Securing UWM’s Future
Two buckets:
Revenue generators and mission drivers
Bucket #1:
Revenue generators
Illinois
focus (traditional and adult)
Enrollment funnel
focus: Retention/Diversity
International
focus
including Pathways Program
Adult
and returning student
focus
Bucket #2:
Mission drivers
Graduate enrollment management
Recruitment and retention of a diverse, high-achieving student
bodySlide10
All Recommended Interventions:
Undergrad Enrollment
Actual, modeled and projected undergrad enrollment
Excludes special students (~1000 total)Slide11
SEM Initiatives:
Graduate Focus
Offer 3 + 2 Accelerated Degrees
Offer graduate campus tours Make PA, TA, and RA pay competitive with
peers
Increase
international graduate
recruitment, particularly those attending U.S. universities as undergraduatesSlide12
All Recommended Interventions:
Undergrad Tuition Revenue
Actual, modeled and projected undergrad enrollment
Excludes special students (~1000 total
)
No future tuition increase assumed