Inter national Journal of Sports Marketing Sponsorship JUL Y RESEARCH APER Executive summary This research assesses the impact of ambush marketing on consumers in Canada F rance and the United Sta - PDF document

Inter national Journal of Sports Marketing  Sponsorship JUL Y  RESEARCH APER Executive summary This research assesses the impact of ambush marketing on consumers in Canada F rance and the United Sta
Inter national Journal of Sports Marketing  Sponsorship JUL Y  RESEARCH APER Executive summary This research assesses the impact of ambush marketing on consumers in Canada F rance and the United Sta

Inter national Journal of Sports Marketing Sponsorship JUL Y RESEARCH APER Executive summary This research assesses the impact of ambush marketing on consumers in Canada F rance and the United Sta - Description


The assessment is based on a threetiered research objective F irst previous literature on ambush marketing was retested in a multicountr y large sample Secondly the importance of country in such research was identified F inally data was analysed in ID: 35395 Download Pdf

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