PPT-Sports & Entertainment Marketing

Sponsorship Sponsorship Form of Sales Promotion Most often used in the sports and entertainment industries is built on sponsorship The History of Founded in 1948 Annual attendance exceeds 9 million fans visiting 37 races. Anil Dua. Sr. Vice President –Marketing & Sales. Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. . Products. Passion. . Mass appeal. . So, there is immense value…. Of the 1920s. Leisure. Inventions of radio and motion pictures changed the way people spent their free time. . Radios . were a means to make a much greater variety of information and entertainment available to a wider audience. Mr. Bernstein. Recreation . Marketing . p. p. . 19-22. February . 25, . 2013. Sports & Entertainment Marketing. Mr. Bernstein. Recreation . Marketing. What is . recreation?. . Kaser. & . Oelkers. Nick . Michels. Russell Webb. Participation – Consumer/customer marketer has sold participation in sports and entertainment . Consumers – USE PRODUCTS. Discretionary income – money left over paying expenses (recreation) . and Contrasts. Learning Objectives:. Discuss the history of sports and entertainment.. Discuss the impact of sports and entertainment history on today’s market.. Explain how sports and entertainment marketers use tools to sell their products.. Licensing. What is licensing?. A legal agreement that allows a company the right to use another’s brand name, patent, or other intellectual property for a royalty fee. Why is Licensing Important. Licensing generates income for sports organizations and entertainment events. Anil Dua. Sr. Vice President –Marketing & Sales. Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. . Products. Passion. . Mass appeal. . So, there is immense value…. Free food and entertainment. Funded by patricians to…. Buy plebeian votes. Keep the mob amused so they wouldn’t cause trouble. The . Colosseum. Begun by Emperor Vespasian (70 CE) and finished by son Titus (79 CE), . Categories of Sports. 2. Chapter Objectives. Define sports marketing.. Identify the different categories of sports.. Differentiate between amateur sports and professional sports.. Discuss the significance of international sports.. Powerpoint. 1.05 B. WF SEM I. Explain the importance of understanding why . people . participate in/attend sports/events.. U. nderstanding . motivations, or the "internal factor that arouses, directs, and integrates a person’s behavior" . SEM1 1.03. Professional Development. Acquire information about the Sport & Event Industry to aid in Career Choices. PI – Explain . career opportunities . in sport/event marketing. Identify Types of Businesses that offer Careers in Sports/Event Marketing. CO-BRANDED POWER UP UNITS This is the January 2023 menu for Longhorn Icehouse, a sports bar in Dallas located at 1901 W Northwest Hwy, Dallas, TX 75220 (Phone: 972-707-0884). Longhorn has dozens of large screen TVs for watching sports, fight nights (UFC or boxing), is the official watch party venue for several teams with large fan bases, has pool tables and basketball hoop games and a wide range of beers and drinks available. Happy hour every day, late night kitchen open until midnight (convenient for those arriving late at DFW Airport or Love Field Airport), private room with overhead projector (seating up to 75 people), and a stage with large screen for live music or even awards presentations. Visit: https://www.longhornicehouse.com/dallas-sports-bar-dining/ What is marketing?. What is the marketing concept?. Explain the 5 P’s of marketing?. What is the difference between sports and entertainment marketing?. 7 functions of Marketing. Sports, Entertainment and Recreation Marketing.