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Strategic Planning in Retailing Strategic Planning in Retailing

Strategic Planning in Retailing - PowerPoint Presentation

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Uploaded On 2017-10-29

Strategic Planning in Retailing - PPT Presentation

Dr Shilpa Sindhu Retail Strategy Retail Strategy is the overall plan or framework of action that guides a retailer A firm determines how to differentiate itself from competitors and develop and offering that appeals to a group of customers ID: 600700

strategy business marketing customers business strategy customers marketing management situation analysis retailer image retail category variables consumers competitors amp

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