PPT-Chapter 7 Retailing and Wholesaling

Retailing and Wholesaling Retailing Retailer Marketing Decisions Retailing Trends and Developments Wholesaling Topic Outline Retailing includes all the activities in selling products or services directly to final consumers for their personal nonbusiness use. WHOLESALING , AND MARKET LOGISTICS www.aeunike.ub.ac.id Succ•ssful “ go - to - market ” strat•gi•s require integrating retailers , wholesalers, and logistical Retailing and . Wholesaling. PRINCIPLES OF MARKETING. Eighth Edition. Philip Kotler and Gary Armstrong. What is Retailing?. All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.. Chapter 11. Supply chain. 10-. 3. For more than seven decades, Caterpillar has dominated the world’s market for heavy construction and mining equipment.. Caterpillar sells more than 300 products in nearly 200 companies generating sales more than $20 billion.. Who is a Wholesaler?. Wholesalers buy and resell merchandise to retailers and other merchants . and to industrial, institutional and commercial users but do not sell in . significant amounts to ultimate consumers….Cundiff & Still.. Retailers. , Wholesalers, and Direct Marketers. 1. Objectives. Explain the wheel of retailing.. Discuss how retailers select target markets.. Show how the elements of the marketing mix apply to retailing strategy.. Retailing and Wholesaling. Retailing and Wholesaling. Retailing. Retailer Marketing Decisions. Retailing Trends and Developments. Wholesaling. Topic Outline. Retailing. includes all the activities in selling products or services directly to final consumers for their personal, non-business use. MKT. 405: Distribution Management. M . Wahidul. Islam. Summer 2014. What is Retailing?. What is Retailing?. Any business entity selling products / services to consumers / customers is “retailing”. - . 3. MKT. 405: Distribution Management. M . Wahidul. Islam. Summer 2014. Different Variation of Retails. BATA,. TITAN. ?. AGORA, . K-MART. ARGOS UK. AMAZON. Nike. BATA. Vegetables. Walmart. Shwapno. Erlan Bakiev, Ph.D. . Chapter Thirteen. Retailing and Wholesaling. Retailing and Wholesaling. Retailing. Retailer Marketing Decisions. Retailing Trends and Developments. Wholesaling. Topic Outline. Retailing. Chapter . 15. Distribution and Marketing Logistics. Copyright © 2017, . 2015, 2013 Pearson . Education, Inc. All Rights . Reserved. Learning . Objectives . (1 of. 2). 15.1. Explain the role of marketing intermediaries in contemporary business, and list the eight primary functions that intermediaries can perform.. PROGRAM JARAK JAUH . JUN 2011. SITI RAHAYU HUSSIN. UNIT . 1. An Introduction to Retailing. define retailing. retailing special characteristics. concept of strategic planning. total retail experience. 1. Objectives. Explain the wheel of retailing.. Discuss how retailers select target markets.. Show how the elements of the marketing mix apply to retailing strategy.. Explain the concepts of retail convergence and scrambled merchandising.. An intermediary involved in selling goods and services to . ultimate. consumers (examples?). Wholesaler. Retailer. An intermediary that takes title to the goods it handles and redistributes them to retailers, other distributors, and sometimes end consumers. Having regard to the Treaty establishing the European Economic Community,Having regard to Council Regulation (EEC) No 4064/89 of 21 December 1989 on theHaving regard to the notification made by GEHE A