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Summary of Fare Change  Feedback and Proposal Summary of Fare Change  Feedback and Proposal

Summary of Fare Change Feedback and Proposal - PowerPoint Presentation

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Summary of Fare Change Feedback and Proposal - PPT Presentation

Hillary Foose Director Communication amp Marketing Background Fall 2011 Conducted public outreach for 25 increase to base fares Early 2012 Initiated Title VI analysis tabled fare increase discussion ID: 669231

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Slide1

Summary of Fare Change Feedback and Proposal

Hillary Foose

Director, Communication & MarketingSlide2

Background

Fall 2011 – Conducted public outreach for $.25 increase to base fares

Early 2012 – Initiated Title

VI

analysis; tabled fare increase discussion

Summer 2012 – Revised fare proposal to increase Express/RAPID base fare by additional $.25 to mitigate study findings

Sept. 2012 – Board approved public outreach program for revised fare proposal

Nov./Dec. 2012 – TMC, BFS and Phoenix City Council have provided approvalSlide3

Proposed Fare Changes for March 1, 2013Slide4

Current Fare Change Proposal

$.25 increase on local bus/

LINK/light rail

$.50 increase on Express/RAPID bus

ADA Dial-a-Ride: $4.00

for 1-Ride

2x 1-Ride local bus fare

Rural Route: $4.00 flat fare for 1-Ride

Changes from a distance-based fareSlide5

Current Fare Change Proposal

ASU/employer-issued passes

Fare increase

determined by

organization

Semester Pass

Would increase with

summer semester

Elimination of 3-day pass

Addition of 15-day passSlide6

Why a Fare Increase?Local, state and federal

funding have experienced

shortfalls in recent years

Despite streamlining and

cost-cutting, operating

costs continue to rise

The fare increase will help:

Preserve service

Keep pace with the cost of operationsSlide7

Fare Change Public Involvement

Online survey (1,047)

Fares@valleymetro.org (31)

Intercept surveys (300)Information tables (4 – numerous visitors)Open houses (11 – 93 attendees)

Public hearing

(1 – 24 attendees)

Webinar (1 – 22 attendees)

Tweet Chat (1 – 8+ participants)Slide8

Fare Change Communication

English/Spanish print advertising (5 ads)

D

oor hangers on buses w/o 10/1 (30k)

Take-ones on

buses/trains

w/o 10/22 (30k)

A-frame signs (35 transit locations)

Broadcast emails (3,500+ viewers)

Social media (80+ posts)

News releases (35 news stories)

Website (2,500 visitors to /

farechange)Slide9

Public Input: Transit UsageDo you primarily ride…Slide10

Public Input: Cost vs. ServiceWhich is more important to you?Slide11

Public Input: Budget ImpactUsing 1 to 10 scale, what impact would the fare change have on your budget?

68%

32%Slide12

Public Input: Continued UseUsing 1 to 10 scale, how likely are you to continue using public transit if the fare change occurs?

59%

41%Slide13

Public Input: Fare Change SupportUsing 1 to 10 scale, what is your level of support for the fare change?

21%

79%Slide14

Public Input: Open Feedback

Don’t raise prices, keep the same

Make the increase gradual

RAPID customers should pay moreFares should be similar to other regions

Fares have gone up, but not service

Run service later, more often

Better quality drivers

Call for greater service

14Slide15

Public Feedback ConclusionsCost and level of service are both important to riders

A majority of respondents oppose the proposed fare increase

However, majority will continue to use transit and have asked for increased service

15Slide16

Recommendation

Approval

of the

proposed March 1, 2013 fare increase and associated

changes

16Slide17

Fare

Recovery Projection

No

Fare IncreaseSlide18

Fare

Recovery Projection

With

Fare IncreaseSlide19

Fare Revenue ProjectionFY11 – FY15

19Slide20

Funding Public Transit

Local

and state tax

revenues fund about 75% of transit costs.

Passengers pay

about 25

% of the cost to ride

.

25%

75%Slide21

Proposed Fare Changes for Dial-a-Ride

Two times the 1-Ride fare

Fares will increase in:

Avondale ‒ Mesa ‒ Tempe

Chandler ‒ Peoria* ‒ Tolleson

Gilbert ‒ Phoenix ‒ Youngtown

Goodyear ‒ Scottsdale

Fares

will not increase

in: unincorporated Maricopa County, Sun City, Surprise

*Only on trips under the ADA guideline where it travels ½-mile from a fixed route serviceSlide22

Proposed Fare Changes for Other Services/Programs

Rural Route 685

Current fare is distance-based;

flat fare is proposed

Employer/ASU-Issued Passes

Fare increase determined

by employer/ASUSlide23

Fare Pricing in Other Cities

23

Service

Provider City

1 Ride

Cash

Fare

1-Day

Pass Local

31-Day

Pass Local

Dallas

$1.75

$4.00

$65.00

Valley Metro current

$1.75

$

3.50

$5.25***

$55.00

Valley Metro proposal

$2.00

$4.00

$6.00***

$64.00

San

Jose

$2.00

$6.00

$70.00

Minneapolis *

$2.25

NA

$85.00

Salt

Lake City

$

2.35

$

5.75

$

78.50

Portland **

$

2.50

$5.00

$100.00

San

Diego

$

2.50

$5.00

$72.00

Sacramento

$

2.50

$6.00

$100.00

Sources: Transit agency websites (10/12).

* Minneapolis – peak time pricing.

** Portland – All zone pricing.

*** Valley Metro - The price paid on fixed route buses (farebox)Slide24

Public Input Participation

Online survey and comment system

1,907 visitors to “Fare Change Input” section on ValleyMetro.org

98 participated in the electronic survey

Input via mail and email

138 comments received

Input via Public Hearings and printed surveys

71 participants

Input via Customer Service Phone line

3 registered comments

24