PPT-Cooling Product Positioning

Baseline Positioning Regional Comparisons may vary based on climate Chillers and Heat Rejection Air Distribution Close Coupled Cooling Room Cooling Addressing any Critical Cooling Problems. Distilling the essence of the brand. Most Unique. Most Relevant. Large Following. What’s a brand?. Don’t be a commodity. . Be a brand.. What is Brand Positioning?. It starts with customer insights. Authors: Al Ries . Jack Trout . Review of book by Ajay K. merchant. INTRODUCTION. Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is you position the product in the mind of the prospect.. Positioning can involve . brand. . name. , . image. , . packaging. , the way it is . delivered. but is usually a . combination. of these. - A stance. - An attitude. - A perception. - A point of view. Repackaging & Repositioning for Success. “Repackaging” is all around us. All Natural becomes Organic. Smaller “concentrated” packaging for better value or easier storage. Affordable Care Act becomes Obamacare, becomes the ACA and then the Affordable Care Act again.. Ananda. . Sabil. Hussein, . Ph.D. Marketing is interesting. Marketing Strategy. Marketing Strategy = market driven. To satisfy individual’s needs and wants. Business organizations have limitations to serve market. What is Positioning?. What does a GPS tell you?. What is Positioning?. Positioning is where you are. In the mind of the consumer. Relative to you competition. Creates an image... a unique identity. Examples:. Chapter Objectives. After . reading this chapter you should be able . to:. Appreciate . the importance of market segmentation for specific consumer groups and realize that the targeting decision is the initial and most fundamental of all . Positioning. Developing a specific marketing mix to influence potential customers’ overall perception of a brand, product line, or organization in general.. What is Positioning?. The place a product, brand, or group of products occupies in consumers’ minds relative to competing offerings.. Sustaining Product Sales. Chapter 30.2. What is a product life cycle?. A representation of the stages that a product goes through during its life. There are 4 stages of the life cycle. Introduction . Distilling the essence of the brand. Most Unique. Most Relevant. Large Following. What’s a brand?. Don’t be a commodity. . Be a brand.. What is Brand Positioning?. It starts with customer insights. Prof. Chaitali Chandarana. MeANING. A brand can hope at best. . to occupy such a position as a tenant, for periods that will vary according to the quality and quantity of marketing efforts behind that brand. . an Industry perspective. J M Bhambure RAMA . 6. th. May 2019. . 1. Topic of the day. Promoting . an Innovative Culture in Cooling & Refrigeration . by Developing . a Robust Research and Development Eco-system. Presented By. Dr. Uma Shankar Singh. Faculty of administrative science and economics. ISHIK University. . ADV. AN. CED. MAR. KE. TING. MAN. AGE. MENT. Instructions. Objective: To know the differentiation and positioning in . SUBJECT: STRATEGIC MARKETING. TOPIC: MARKET SEGMENTATION, TARGETING AND POSITIONING.. PROF. RAJESH BALA ( ASSISTANT PROFESSOR). DEPARTMENT . OF . COMMERCE & MANAGEMENT. IB . PG COLLEGE, PANIPAT. KURUKSHETRA UNIVERSITY, KURUKSHETRA.