Just do it! Why Committed Consumers React Negatively - PowerPoint Presentation

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Uploaded On 2019-02-04

Just do it! Why Committed Consumers React Negatively - PPT Presentation

to Assertive Ads Yael ZemackRugar University of Central Florida Sarah G Moore University of Alberta Gavan J Fitzsimons Duke University What are Assertive Ads Ads that use imperative language commands ID: 750149

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