PPT-Social Media @Virgin America: Cultivating brand equity and

Innovation in the Skies A Multimillion Dollar IPOD That Flies Needed Grassroots Support from Day One US GOVERNMENT SAYS VIRGIN AMERICA UNAMERICAN Dec 2006 UNFAIRLY GROUNDED Dec 2006 . Modi. Joyojeet. Pal. University of Michigan. 1. ICTD and Political Cachet. 2. Politics and Technology in India. The technology to aspire to…. 5. On Screen!. Modi and the Media. https://. www.youtube.com/watch?v=tAGAYL8dtic. Matthew . Mount & Marian . Garcia . Martinez, MIT Sloan,2014. Teacher: . Soe-Tsyr. Daphne . Yuan. Presenter: Wayne Yang. Rejuvenating a Brand . Through Social Media. Background. A Four-Step Framework . Innovation in the Skies. “A Multi-million Dollar IPOD. That Flies.” . –. Needed Grassroots Support from Day One. “. U.S. GOVERNMENT SAYS VIRGIN AMERICA UN-AMERICAN” – Dec. . 2006. “UNFAIRLY GROUNDED” – Dec 2006 . dedicated to.  . forums,.  . microblogging. , . social networking. ,  . and.  . wiki. s. are among the different types of social media.. Social media . People have always said good – and bad – things about brands, and now that social media has risen in popularity, it means people have another platform to talk about your company and products/services. The major difference, however, is in the viral nature of this platform. When someone mentions your brand in social media, there is much more potential for other people to notice, and . How do we brand ourselves as an organization?. The way we act.. The way we appear.. The way other people perceive us.. Our interactions with other organizations.. How we look in the virtual world.. Personal experience . David A. Schweidel. Goizueta. Business School. Emory University. October . 2012. What’s Trending on Social Media?. Agenda. Social Dynamics in Social Media Behavior. Why do people post a product opinion? What influences their posting behavior? (Moe and . Collaborative Consumption. The shared use of a good or service by a group. .. Collaborative consumption is considered part of the sharing economy because it means that individuals are renting out their . Chapter Objectives. After reading this chapter you should be able to:. Explain the concept of brand equity from both the company’s and the customer’s perspectives.. What are some of the positive outcomes that result from enhancing brand equity?. Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). On consumer-brand . r. elationships in social . m. edia. Daniël . G. Muntinga, . Edith G. . Smit. , Marjolein Moorman . University . of . Amsterdam, the Netherlands . 2. nd. International Colloquium . The social executive positions their financial institution as a thought and industry leader. Building trust through transparency, social executives empower their employees to share the organization's story and enable sales teams to deliver insights and thought leadership aligned to customer expectations on social media. . -The-Counter Herbal Medicines in Kumasi Ghana Peter Kwasi Oppong 214585766A thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy In Marketing College of Presented By: . Arcelia. Jimenez and Ariana Lewis. Exactly what is . Social Media and Web 2.0???. Social Media = Online outlets allowing individuals to communicate with each other about anything. . Web 2.0 = AKA Internet.