PDF-(READ)-Building Corporate Soul: Powering Culture & Success with the Soul System™

To succeed the business of the future must have soulBuilding Corporate Soul answers the most pressing questions for leaders today How do I build and sustain a humancentric performance cultureAt a time when 10000 baby boomers retire every day 79 of employees quit their jobs because they dont feel appreciated at their workplace and 69 of millennials see a lack of potential for leadership development in their companies Building Corporate Soul sets out to transform the performance and value of organizationsand to make soulless companies a thing of the pastRalf Spechts unique framework The Soul System aligns valuecreating employee behaviors with corporate strategy through shared understanding and shared purpose Based on the latest research and reallife cases this actionable framework shows how to build a culture at the workplace that is both human centric and success drivenSpecht proves that leadership behaviors that build soul are synonymous with the behaviors that build success His performance ranking The Soul Index confirms that companies that operate within this framework outperform their peers by a factor of 26 compared with Dow Jones over 5 yearsBuilding Corporate Soul helps leaders at every level move beyond their current thinking and create an environment in which business goals are well understood and corporations walk their talk Both this shared understanding and the subsequent shared behavior are critical to turn a companys purpose into a real means to an end superior success and a truly motivated workforce that is proud of its role inside the organization and of its impact on the local community and society overall Youll see how companies of all sizes startups and legacy corporations have made this happen Youll also learn how every leader no matter the industry can ignite or reignite the corporate soul in their firmRalf Specht is a visionary business leader and creator of the Soul System a framework that aligns valuecreating employee action with broader corporate strategy through shared understanding and  shared purposeAs a founding partner of Spark44 he was the architect of an innovative industryfirst joint venture with Jaguar Land Rover which grew under his leadership to a global revenue of 100m and 1200 employees before it joined forces with Accenture Interactive in 2021 Previously he consulted with global companies and brands for more than two decades with McCann Erickson Besides Building Corporate Soul Powering Culture Success with the Soul System he is the author of the forthcoming book Beyond the Startup Sparking Operational Innovations for Global Growth. 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