ATLAS – Adriatic Cultural Tourism Laboratories - PowerPoint Presentation

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ATLAS – Adriatic Cultural Tourism Laboratories

Udine, 17° October 2019

Saverio D’Eredità

Project Manager

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Program: Interreg Italy-Croatia 2014-2020Partnership: 8 partners (5 Italian and 3 Croatian partners)Budget: 964.933,48 Euro Duration: 18 months (Jan 2018 – September 2019)

ATLAS ID CARD

ATLAS ID CARD

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WHAT IS IT ABOUT?

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ATLAS the background

«

According

to PST 2022,

Tourism

GDP may increase of 4 Billion Euros thanks to a more synergic approach»

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ATLAS Project Challenges

Improving

c

ompetitiveness through digitalizationSupporting the transition from a

destination-based tourism to an experential

tourismIntroducing

user-centered approaches

Stimulating innovative entrepreneurial ideas

and fostering cross fertilization

between CCIs

and Tourism Operators

ATLAS objectives and expected results

Specific objectivesTo exploit the hidden potential of cultural heritageTo strengthen the skills

of cultural tourism operators

To create

cultural tourism lab Expected results

Greater visibility and attractiveness of the programme area and exploitation of cultural resourcesIncreasing the skills of cultural tourism operatorsInnovative solutions/increased promotion and visibility of cultural sites7

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ATLAS project approach

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ATLAS in numbers

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0 Innovative

ideas

launched in Mash Up events12 Pilot actions to test innovative tourism products

159

key stakholders

mapped

300+ cultural tourism

operators trained

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Experience Tour as

prototype of new cultural tourism

approaches

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Friuli Innovazione ATLAS highlights

ATLAS PLATFORMhttps://friulinnovazione.it/atlas/

ATLAS Cultural tourism ecosystem map Improve your skills Networking place

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ATLAS WORKSHOPS

Branding

and Marketing

Design Tourism ExperienceDigital T

ourism and Web Intelligence

WORKSHOP TOPICS

Experiential Tourism featuring Artes; How to create new experiences

for the client?

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. Digital Tourism and web intelligence featuring Info FactoryNew Technologies for cultural tourism

3. Destination branding and promotion featuring Promoturismo FVGMarketing strategies and communication tools13

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Cividale Experience Tour25° July 2019

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20

participants

between

journalists

,

bloggers, partners

, policy makers

and destination management

organization

A unique

experience of «

storyliving in CividaleUNESCO World Heritage site

Experiential

Tourism Lab16

In

cooperation

with ARTES – the

Italian

Project for Storyliving

12 regional cultural

tourism operators (

as local tourism

offices, cultural association, creative industries

, guides…)

32 h of lab;10 experiential

tourism ideas

developed; 1 «

product» ready for the market designed

Digital Tourism

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Creation of

an app that can be installed on a computer

and connected

to a touch screen.▸ Short videos, lasting about 1 minute each, will be uploaded to the app, concerning some masks

typical of the Carnival of the Natisone Valleys carefully representing both female and male masks and children.▸ The tourist will "click" on the video he likes and following short instructions, he will be filmed (5-10

’’) from a camera placed in a special position. The app will then mount the short video of the tourist, to the video already present in the app. With a click, the tourist will grant the release and will insert an email to which he will then receive his video, in real time.

The video will have a nice and funny tone, and will represent a memory “as a star”of the Carnival of the Valleys, which the tourist can then naturally share with your contacts on social networks and in this way will indirectly lead to promotion tourism both at the Carnival and at the

Natisone Valleys.▸ The objective is to enhance elements of popular tradition through thenew technologies, with an emphasis on both tourism and culture.

Accessible

Tourism18

In

cooperation

with

a «social»

start up WILL EASY srl;

Mapping of accessibility and usability of cultural heritage facilities / sites in Cividale through IT tools;Surveys on 8 cultural heritage sites in the Municipality of

Cividale ;

Data analysis and comparison with the main needs of different types of subjects such as the disabled, families, the elderly, people with pets;Collection, management and provision of data with the possibility of access by interested parties / organizations surveyed.

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Via Linussio 51, 33100 Udine

saverio.deredita@friulinnovazione.it

0432 629928

www.italy-croatia.eu/atlas

Thank you for attention!