PPT-Marketing Heritage Tourism

Understanding Marketing Marketing is the process of communicating the value of a product or service to customers for the purpose of selling the service Marketing is not sales maximization. The UNESCO . 2001 Convention on the Protection of the Underwater Cultural . Heritage (UCH). Tourism and Culture. Tourism and culture are intimately connected; the latter provides an incentive for the former. “What, Who and How? Enhancing Economic Benefits of Archaeological World Heritage Sites”. Brent Lane. University of North Carolina. Kenan-Flagler Business School. The Carolina Center for Competitive Economies (C3E). Short Version. What do we need to know?. Tourism is a service industry. The business of tourism uses attractions that are already present. Touring Alcatraz Island. Unlike most other economic activities that enjoy virtual exclusive rights over the use of their resource base, tourism resources are typically part of the public domain or are intrinsically linked to the social fabric of the host community.. Cultural . H. eritage tourism. Heritage Tourism . –. what is it?. National Trust. ’. s definition of cultural heritage tourism is . “. traveling to experience the places and activities that authentically represent the stories and people of the past and present. It includes historic, cultural and natural resources.. The definition of Heritage Hotel: - As per the definition of the Department of Tourism , GoI the heritage value old buildings /forts/havelies/ kothi s/castles constructed prior to 1950 on being op “What, Who and How? Enhancing Economic Benefits of Archaeological World Heritage Sites”. Brent Lane. University of North Carolina. Kenan-Flagler Business School. The Carolina Center for Competitive Economies (C3E). The new world order, the present must profit from the past. Taxation is a burden to residents who, however, wish the services that the local jurisdictions provide. Tourism is increasingly justified by the extent to which it generates revenue from non-residents.. The UNESCO . 2001 Convention on the Protection of the Underwater Cultural . Heritage (UCH). Tourism and Culture. Tourism and culture are intimately connected; the latter provides an incentive for the former. projects . and . leader. Pauline Gleeson – National Monuments Service. Jacqui Donnelly – Architectural Heritage Advisory Unit. . . . . Longford 29. th. July 2015. The previous programme. TOURISM . PARTNERSHIP (GTTP) . . CASE . STUDY 2016. TOPIC : HERITAGE. TOURI. S. M.  .  . GEDE RUINS. By Lisa. . Dama. & Joan . Ojiambo. GTTP Kenya.  .  . Acknowledgements. We . wish . The Karoo Battlefields Route. Prof Doreen Atkinson. University of the . Free State. Trustee, Karoo Development Foundation. SASHT. October 2016. Port Elizabeth. The Karoo Battlefields Route. Since 2009: The Karoo Development Foundation works to promote heritage, development and innovation in the Karoo. Overview. Understand tourist motivations and preferences. Understand the role food plays in the tourist experience. Compare . food tourist types by food interests and activity levels . Evaluate food and farm tourism promotional options. THE TOURISM INDUSTRY IN ZAMBIA. A PRESENTATION AT THE GUEST LECTURE BY PROFESSOR HUANG SOON FOOK, BINARY UNIVERSITY, MALAYSIA ON POLICY OPTIONS FOR TOURISM DEVELOPMENT AND PROMOTION IN ZAMBIA.. Presented by: Felix S. Chaila. Dr Maryse . T. ennant, Senior . L. ecturer, . C. anterbury Christ Church . U. niversity. @. MaryseTennant. #. canterburyprison. m. aryse.tennant@canterbury.ac.uk. Interpretation at penal heritage sites problematic and in need of refinement (see, for example, .