analysis AN ON questions THE What do c itizens want What are the m arket trends What is t he potential citizens THE s urvey development a survey was created that addressed citizen ID: 513266
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Slide1
RECREATION
analysis
AN
ONSlide2
questions
THE
What do
c
itizens want?
What are the
m
arket trends?
What is
t
he potential?Slide3
citizens
THE
s
urvey development:
a survey was created that addressed citizen:
Wants
Needs
concernsSlide4
citizens
THE
s
urvey distribution:
Online; via multiple links on
surpriseaz.gov
Television: multiple invitations aired on surprise’s
tv
articles; run in the Surprise & Arizona Republic local
Social media:
Twitter,
facebook
, etc.Slide5
citizens
THE
s
urvey demographics:
416 survey responses
81% have lived in surprise for 10 years or less
65% of survey participants are female
55% were 26-45 years oldSlide6
citizens
THE
surprise is a recreation city:Slide7
citizens
THE
Countryside recreation center:
how often:
what activities:
why not visit more:Slide8
citizens
THE
s
ierra
montana
recreation center:
how often:
what activities:
why not visit more:Slide9
citizens
THE
s
urprise aquatic center:
how often:
what activities:
why not visit more:Slide10
citizens
THE
o
ther recreation centers:
how often:
what activities:Slide11
citizens
THE
a
dditional activities:
249 responses with the underlying theme:
a
dult sports leagues
s
pecial interests classes
t
raditional recreation center activities (weight room, track, etc.)Slide12
citizens
THE
b
ottom line:
c
itizens
Value recreation
w
ant more opportunitiesSlide13
market
THE
5 Surveyed
2 Visited
CITY
Peoria
Glendale
Gilbert
Phoenix
Phoenix
Phoenix
Mesa
Tempe
Chandler
Phoenix
Phoenix
RECREATION CENTER
Rio Vista
Foothill
Freestone Center
Beuf
Eastlake
Deer Valley
Red Mountain
Kiwanis Park
Tumbleweed
Desert West
Paradise Valley
11 Analyzed
methodology:
Scottsdale
McDowell Mountain RanchSlide14
market
THE
terms:
Cost recoverable /
self-sustaining
Core amenities
Additional amenities
Programmed activitiesSlide15
market
THE
c
ore amenities:
Frequency
100%
100%
100%
91%
91%
36%
36%
64%
0%
Amenities
Locker
rooms
Sauna/steam room
Multi-purpose rooms
Kitchen
Computer/game room
Lounge
Arts/crafts room
Reservable
open
area
Child care
Aquatics
Frequency
45
%
9%
100%
36
%
91%
73%
9%
36%
45%
18%
Amenities
Gymnasium
Basketball
Volleyball
Weight area
Cardio area
Racquetball court
Climbing wall
Indoor track
Indoor soccerSlide16
market
THE
additional amenities:Slide17
market
THE
s
elf sustaining practices:Slide18
A New Business Model
h
ow can
i
i
ncrease revenues?
maximize occupancy?
improve service delivery?
market
THE
b
ottom line:Slide19
potential
THE
r
egional amenity:
Recreation centers always meet citizens’ needs…
b
ut they can also have a regional drawSlide20
potential
THE
basketball:Slide21
potential
THE
volleyball:Slide22
potential
THE
i
ndoor soccer:Slide23
potential
THE
Racquetball:Slide24
potential
THE
a
daptive recreation:Slide25
what
c
urrent facilities have a regional draw?
o
fficially sanctioned tournaments can be partnered in advance ?
s
ports can support local and regional interests?
potential
THE
b
ottom line:Slide26
closing
THE
What do
c
itizens want?
What are the
m
arket trends?
What is
t
he potential?
recreation!
Regional amenity
a
new business model