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Slide1

School of Adult and Graduate Education

SAGE

October 17-18, 2012Slide2

SAGE

UndergraduateApplied Psychology

Art & Art Therapy

Business

Criminal justice

EducationEnglishNursingNutritionSocial WorkSpanish

Graduate

Education

Forensic Science

M.F.A

.

Nursing

Nutrition (Dietetic Internship)Slide3

Certificates

Accounting (CPA)ESLGerontologyHealthcare Management

Human Resources Management

Nuclear Medicine

Reading

School NurseSpecial EducationSlide4

Course Delivery

EveningsHybrid (Evenings plus online)OnlineWeekend

Year-round schedulingSlide5

Our Students

Career starters People who’ve put off education for personal reasons.Upwardly mobile

Those looking to move up in their current organization.

Career changers

People looking for a more personally fulfilling or financially rewarding career.

Approximately 90% femaleRange in age from 20 to 63, with an average age of 35Slide6

SAGE StrategySlide7

Process

Employing quantitative systems for projecting enrollment, retention, and goal setting.Marketing SAGE brand while maintaining a focus on individual programs.Strengthening a student focused approach to admissions and advising.Slide8

Growth Returns-Enrollment StabilizedSlide9

Steady Growth ForecastedSlide10

Statistical ModelingSlide11

Programmatic ForecastingSlide12

Current SAGE Admissions & Enrollment

Ahead of new student numbers from last year75% of new students are matriculated, degree seeking students versus 50% historically

New graduate students up by 57%

85 unregistered students identified and contacted

SAGE Professional Advisor to be added to team

SAGE Admissions will pursue students who dropped over the last 3-5 yearsEngage SAGE students and alumnae as ambassadorsProcess improvement efforts underway Slide13

Schedule Review

Optimize major and LAC schedule and offeringsStrengthen Winter and summer offerings. (Programs should think “year ‘round”)

Move toward 50% online for summerSlide14

General SAGE Marketing

Reviewing the SAGE website using the MFA website as a model for redesign. Conduct

a general SAGE marketing

campaign:

Billboards

RadioRegional College newspapersMorning Call print and webWinter, summer, and “second sessions” will have a presence. Slide15

Program Marketing

Each SAGE program will have its own marketing/recruitment plan but we will have a special focus on a subset of programs for this year

Nursing: Targeted media, PR and mail campaign

RN to BSN

MSN

Business: Targeted media, PR and mail campaignCertificatesOnlineGraduate ProgramsLocal NPR RadioRefocus MFA advertisingSlide16

Progress

Launching Online Programs

Business

Nursing (RN to BSN)

Art of Teaching

MFAMore…

Improving infrastructure

Investing in faculty/course development

Working with consortia

Marketing to local audience

Partnering with community colleges nationwide Slide17

Progress

New Graduate Programs

Art Therapy (Fall 2013)

MBA (Fall 2014)

Community Nutrition Education

(by Fall 2014)CounselingCriminal Justice

Expansions & Extensions

Crime Mapping Certificate

Business Certificates

Satellites and Partners

Reading Hospital

Western New England University

ACBSP Community Colleges

Military & Veterans

Education market rebound Slide18

Community

SAGE Advisory GroupSAGE WorksSAGE AdvantageSAGE Ambassadors

SAGE Student Association

Faculty Relationship Building

Dean CommunicationsSlide19

By: min-jolicoeur
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Type: Public

School of Adult and Graduate Education - Description


SAGE October 1718 2012 SAGE Undergraduate Applied Psychology Art amp Art Therapy Business Criminal justice Education English Nursing Nutrition Social Work Spanish Graduate Education ID: 565794 Download Presentation

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