SAGE October 1718 2012 SAGE Undergraduate Applied Psychology Art amp Art Therapy Business Criminal justice Education English Nursing Nutrition Social Work Spanish Graduate Education ID: 565794
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School of Adult and Graduate Education
SAGE
October 17-18, 2012Slide2
SAGE
UndergraduateApplied Psychology
Art & Art Therapy
Business
Criminal justice
EducationEnglishNursingNutritionSocial WorkSpanish
Graduate
Education
Forensic Science
M.F.A
.
Nursing
Nutrition (Dietetic Internship)Slide3
Certificates
Accounting (CPA)ESLGerontologyHealthcare Management
Human Resources Management
Nuclear Medicine
Reading
School NurseSpecial EducationSlide4
Course Delivery
EveningsHybrid (Evenings plus online)OnlineWeekend
Year-round schedulingSlide5
Our Students
Career starters People who’ve put off education for personal reasons.Upwardly mobile
Those looking to move up in their current organization.
Career changers
People looking for a more personally fulfilling or financially rewarding career.
Approximately 90% femaleRange in age from 20 to 63, with an average age of 35Slide6
SAGE StrategySlide7
Process
Employing quantitative systems for projecting enrollment, retention, and goal setting.Marketing SAGE brand while maintaining a focus on individual programs.Strengthening a student focused approach to admissions and advising.Slide8
Growth Returns-Enrollment StabilizedSlide9
Steady Growth ForecastedSlide10
Statistical ModelingSlide11
Programmatic ForecastingSlide12
Current SAGE Admissions & Enrollment
Ahead of new student numbers from last year75% of new students are matriculated, degree seeking students versus 50% historically
New graduate students up by 57%
85 unregistered students identified and contacted
SAGE Professional Advisor to be added to team
SAGE Admissions will pursue students who dropped over the last 3-5 yearsEngage SAGE students and alumnae as ambassadorsProcess improvement efforts underway Slide13
Schedule Review
Optimize major and LAC schedule and offeringsStrengthen Winter and summer offerings. (Programs should think “year ‘round”)
Move toward 50% online for summerSlide14
General SAGE Marketing
Reviewing the SAGE website using the MFA website as a model for redesign. Conduct
a general SAGE marketing
campaign:
Billboards
RadioRegional College newspapersMorning Call print and webWinter, summer, and “second sessions” will have a presence. Slide15
Program Marketing
Each SAGE program will have its own marketing/recruitment plan but we will have a special focus on a subset of programs for this year
Nursing: Targeted media, PR and mail campaign
RN to BSN
MSN
Business: Targeted media, PR and mail campaignCertificatesOnlineGraduate ProgramsLocal NPR RadioRefocus MFA advertisingSlide16
Progress
Launching Online Programs
Business
Nursing (RN to BSN)
Art of Teaching
MFAMore…
Improving infrastructure
Investing in faculty/course development
Working with consortia
Marketing to local audience
Partnering with community colleges nationwide Slide17
Progress
New Graduate Programs
Art Therapy (Fall 2013)
MBA (Fall 2014)
Community Nutrition Education
(by Fall 2014)CounselingCriminal Justice
Expansions & Extensions
Crime Mapping Certificate
Business Certificates
Satellites and Partners
Reading Hospital
Western New England University
ACBSP Community Colleges
Military & Veterans
Education market rebound Slide18
Community
SAGE Advisory GroupSAGE WorksSAGE AdvantageSAGE Ambassadors
SAGE Student Association
Faculty Relationship Building
Dean CommunicationsSlide19