Hailiang Chen Assistant Professor Department of Information Systems College of Business City University of Hong Kong httpwwwcbcityueduhkstaffhailchen hailchencityueduhk Agenda Overview of Eretailing market ID: 583347
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Slide1
Top 500 E-Retailers in China
Hailiang Chen, Assistant ProfessorDepartment of Information SystemsCollege of Business, City University of Hong Konghttp://www.cb.cityu.edu.hk/staff/hailchen/hailchen@cityu.edu.hkSlide2
Agenda
Overview of E-retailing marketDataE-retailers’ Type and CategorySalesOperationsChinese VS Non-Chinese E-retailersSlide3
Overview of E-retailing market
World’s
largest
e-retailing market
Huge
growth potential
2013
E-retailing sales: $305.5 billionSales growth rate: 42.8%Of total retail sales: >8%Online shopping population: > 300 million
China
Internet population:
617 million
E-retailing usage rate
:
from
42.8%
to 48.9%
Average frequency and amount of online purchase keep increasing every year.Slide4
Top 500
E-retailersRanked by web salesFinancial
Data: 2011-2013 web sales
Category and Type
Merchandising Category
Merchant Type
Operational Data
Customer Service featuresWeb site features and functionsPromotions used by e-retailersSlide5
E-retailers’ Type and Category
Merchant Type55.4% are web only.
24.6%
are
consumer brand manufacturersSlide6
E-retailers’ Type and Category
Merchandise
CategorySlide7
Sales AnalysisSlide8
Sales AnalysisSlide9
Sales Analysis
2013 Web Sales Growth Rate
Most
e-retailers
’ sales growth
rates
are
in the ranges of 0-25
% and 25%-50%. Only 4 retailers’ web sales decrease.The max growth rate is 317%.The max decline rate is 68%.Slide10
Sales AnalysisSlide11
Sales Growth Rates for Different Merchant Types
The overall average sales growth is 44.29%. The number of web-only e-retailers is the largest.But the strong competition of web-only e-retailers caused the lowest average growth rate. The growth rate of Consumer brand manufacturer websites is much higher than others’. Slide12
Sales AnalysisSlide13
Sales Growth Rates for Different Merchandise Categories
Consumers’ trust of e-retailing is increasing.The categories with a high growth rate are those selling high price products. Slide14
Operation Analysis
9 out of 24 customer services
are related
with shipping.Slide15
Operation AnalysisSlide16
Chinese VS Non-Chinese
Merchant Type
Non-Chinese
Chinese
Catalog/Call Center
6
13
Consumer Brand Manufacturer
42
81
Retail Chain
21
60
Web Only
21
256
Grand Total
90
410Slide17
Chinese VS Non-ChineseSlide18
Chinese VS Non-Chinese
Merchandise Category
Non-Chinese
Chinese
Apparel/Accessories
19
100
Automotive Parts/Accessories
1
Books/Music/Video
5
27
Computers/Electronics
25
43
Flowers/Gifts
1
4
Food/Drug
2
30
Hardware/Home Improvement
1
3
Health/Beauty
12
45
Housewares/Home Furnishings
3
24
Jewelry
1
12
Mass Merchant
12
81
Specialty
5
35
Sporting Goods
2
4
Toys/Hobbies
2
1
Grand Total
90
410Slide19
Chinese VS Non-Chinese