Advertising content Content in an advert is exactly as it sounds Its everything that is in the ad and why its put there Think about certain advertisements what kind of things do they have in common ID: 713221
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Slide1
Advertising
Stage 2 English pathwaysSlide2
Advertising content
Content in an advert is exactly as it sounds
It’s everything that is in the ad and why it’s put there
Think about certain advertisements, what kind of things do they have in common?
Examples could be, women’s clothing advertisements, men’s clothing, car advertisementsSlide3
Advertising glossary
Composition
– a written, spoken or visual text which is composed.
Connotation
– something implied which is beyond the literal or common meaning.
Hotspot
– the location within a visual text to which our sight is instantly drawn.
Icon
– a symbolic image or likeness which carries meaning beyond its literal interpretation.
Incongruous
– something which is out of place or looks absurd. Slide4
Advertising glossary
Juxtaposition
– placement of two items side by side in order to convey a message about them.
Layout
– the way visual and written texts are positioned in relation to each other on a page or screen.
Multimodal
– the use of a mixture of channels of communication (such as written, audio, visual or diagrammatic texts) in one product.
Parody
– a humorous, exaggerated imitation of a particular style or composer.
Satire
– using ridicule or irony to expose vices or faults
.Slide5
Advertising glossary
Slogan
– a distinctive, easily remembered phrase, used to advertised a product.
Symbol
– a word, mark or shape used to represent something else.
Symmetrical
– a design allowing objects to have balance and harmony due to their positioning on the page or screen.
Visual symbols
– shapes or designs which represent other meanings or messages.
Visual texts
– texts which meaning is shaped and communicated by images rather than words. Slide6
Target audience
An advertising campaign is only successful if it reaches the target audience, or the people that the advertisers are hoping to
reach
It’s unlikely that a Barbie advertisement would be in a car magazine. As the target audience wouldn’t generally be reading about cars.
And vice versaSlide7
Target audience activity
Look at the following advertisements and answer the following questions:
What is the purpose of the advertisement?
Where do you think it might appear?
Who do you think the target audience might be?
What are the clues present in the advertisement that help you to figure it out
?Slide8Slide9