Champions Club Promotion

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Champions Club Promotion

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Champions Club PromotionUtilization, Promotion & Recognition


What is the Champions Club?

Our Champions Club program started in 2012 nationwide

It is our fundraising recognition and stewardship program

Registered participants from across the country can become Champions Club members by reaching an individual fundraising level of $500 or more

In 2012, we had over 13,000 Champions Club members nationwide


What are the goals of the program?

Influence individual fundraising behavior

Decrease zero dollar participants

Provide recognition among peers

Increase retention

Many events have a similar program in place; Champions Club helps ensure Walk remains competitive in the event space


What benefits do CC members receive?

Fundraising badge through Convio appears automatically once participants reach $500 in fundraising


Fundraising Badge


Champions Club Benefits

Champions Club commemorative medalAvailable for purchase through Shop


Champions Club Benefits


Downloadable online or can be printed off and mailed to each Champion

We suggest sending these certificates as your Champions Club members reach the $500 level with a note of appreciation

Let them know about any Walk day amenities they have earned!


Online Certificate



Certificate (online or print)


Champions Club Recognition

Recognition on the national Walk thank-you page

This will be designed and viewed on post Walk season


Champions Club Benefits

Special Welcome at Walk Day registration tableCow bells available for purchase through Shop


Walk Day Homework

Make sure you know who your Champions Club members are PRIOR to Walk day

Educate registration volunteers on the program and Walk day duties

This will ensure Champions Club members are greeted with thanks and enthusiasm

Some Champions Club members will achieve this status prior to Walk day and some will turn in enough money to reach this level on Walk day


Walk Day Welcome

Regardless, ALL Champions Club members should be greeted by staff and volunteers with excitement

Train volunteers that as soon as they hear one bell ringing, they must join in for full impact

Champions Club members should receive their medals at registration

Train volunteers to place the medal around the neck of the Champions while congratulating them


Did you say cow bells? Why?

We want to celebrate our champions

This will make sure everyone knows who the Champions Club members are

This will help create a buzz around the program, motivating other participants to reach the Champions Club level


Don’t Forget!

In order for this to be a successful program, it is crucial to teach all registration volunteers how to properly execute this program on Walk day


Special Touches

When a Champions Club member checks-in, have a volunteer runner at the registration table gather up the Champions name and fundraising level to give to the emcee/DJ to announce to the crowd –

“Another Champions Club member has arrived! Congrats to Susie Smith who has raised over $750 this year! Let’s give Susie a round of applause.”


Special Touches

Champions Club members “starting” your walk

Recognition during opening or closing ceremony

Give the cow bells to volunteers along the course and instruct them to only ring the bells for Champions Club members


Special Touches

Champions Club individual photos taken by professional photographers on Walk day

Print and mail as an extra thank you


Highlight them on facebook and e-newsletters

Champions Club group photo

On stage with


Find a volunteer videographer and ask Champions Club members to share how they raised $500+!


Special Touches

Have a small gift for your Champions Club members

Give to registration volunteers to hand out

Or coordinate a Champions Club tent with special amenities and donated goodies


Massage Chair Free drink/food

Purple Cupcakes Kickoff the Walk

Giveaways Private porter potty

Lockers Fans

Music Skip the T-shirt/PG lines

Photographer Special Parking


Ongoing Chapter Cultivation

Add special communications for your VIP fundraisers throughout the year

Holiday cards

Post event view the office and have lunch with us

Invite to a Board of Directors meeting

Keep updated with the latest advocacy and research news

Birthday cards

Reason to Hope, gala invites, etc.


Champions Club Luncheon

Celebrate your champions

In the spring, invite all champions to a complimentary luncheon

Invite a programs/services speakers

Show them where their $ goes!

Share a slideshow of photos, exciting plans for the upcoming walk and other chapter news

Challenge them all to become Champions again… and mentor a team member to join this club as well!


Champions Club Flyer

Include in team captain kits

Email/mail to all individuals who reach the $300 level and above

Have a stack available at your office for drop-ins

Encourage committee members to have a stack as well


Champions Club Flyer



Champions Club webpage


Promote the Program

Shout out to all Champions Club members via facebook

Congratulate them when they achieve this level

Include a photo of them fundraising

Share their secrets! How did they do it?

Introduce the program at your kickoffs and have a past Champion Club member speak


Promote the Program

Ask your committees to promote the program when they talk to participants

Frequently promote via newsletters, eCommunication, websites and chapter mailings

Share flyer at community events, tabling days, bank nights, open houses, etc.

Take a group Champions Club photo on Walk day


In Action!











Ideas for Future Growth

A possible “Grand Champions Club”

Higher fundraising level

A possible “Team Champions Club”

For all teams who fundraise over a certain amount


What has worked well at your Walk?



Thanks for joining us today!




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