Information Technology for Management Improving Performance in the Digital Economy 7 th edition John Wiley amp Sons Inc Slides contributed by Dr Sandra Reid Chair Graduate School of Business amp Professor Technology ID: 656313
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Chapter 7Mobile CommerceInformation Technology for ManagementImproving Performance in the Digital Economy7th editionJohn Wiley & Sons, Inc.Slides contributed by Dr. Sandra ReidChair, Graduate School of Business & Professor, TechnologyDallas Baptist University
Turban and Volonino
7-1
Copyright 2010 John Wiley & Sons, Inc.Slide2
Chapter Outline7.1 Overview of Mobile Computing and Commerce: Attributes, Benefits, Drivers, and Basic Technology7.2 Mobile Applications in Financial Services7.3 Mobile Shopping, Advertising, and Content-Providing7.4 Mobile Enterprise and Interbusiness Applications7.5 Mobile Consumer Services and Entertainment7-2Copyright 2010 John Wiley & Sons, Inc.Slide3
Chapter Outline (cont’d)7.6 Location-Based Services and Commerce7.7 Pervasive Computing, Context Awareness, and RFID7.8 Managerial IssuesCopyright 2010 John Wiley & Sons, Inc.7-3Slide4
Learning ObjectivesDiscuss the characteristics, attributes, and drivers of mobile computing and m-commerce.Understand the technologies that support mobile computing.Discuss m-commerce applications in financial and other services, advertising, marketing, and providing of content.Describe the applications of m-commerce within organizations (mobile enterprise, intrabusiness).Understand B2B and supply chain applications (interorganizational) of m-commerce.7-4Copyright 2010 John Wiley & Sons, Inc.Slide5
Learning Objectives cont’d6. Describe consumer and personal applications of m-commerce.Describe location-based commerce (l-commerce).Discuss the key characteristics and current uses of pervasive computing.Describe the major inhibitors and barriers of mobile computing and m-commerce.Copyright 2010 John Wiley & Sons, Inc.7-5Slide6
Copyright 2010 John Wiley & Sons, Inc.7-6Figure IT7eUSlide7
Problem – Competition is fierce; profit margins low. Bloom needs appropriate technology to compete with Wal-Mart.Solution – Wireless technology – mobile checkstands, scanners, handhelds, Wi-Fi, RFID.Results – Better customer service & speedier checkout; higher employee productivity; fewer employees overall.Copyright 2010 John Wiley & Sons, Inc.7-7Food Lion Opens Lake Norman Bloom Store Slide8
Wi-Fi – What is it?Copyright 2010 John Wiley & Sons, Inc.7-8How WiFi Works
Wi-Fi Wi-Fi® Technology Enabling Economic and Social Development in Rural and Urban India
Food Lion Checking Out With Wi-FiSlide9
Copyright 2010 John Wiley & Sons, Inc.7-97.1 Overview of Mobile Computing and Commerce: Attributes, Benefits, Drivers, and Basic TechnologySlide10
Mobile ComputingCopyright 2010 John Wiley & Sons, Inc.7-10A Brief History of Mobile ComputingFirst laptop invented by Alan Kay in 1968
First PDA introduced in 1983Slide11
Table 7.1Copyright 2010 John Wiley & Sons, Inc.7-11Slide12
Value Added Attributes that Drive Development of M-CommerceUbiquity – refers to the attribute of being available at any location at any given time. (ex: smart phone or PDA)Convenience – Internet enabled; many available hot spots.Instant Connectivity – quick connections to Internet, intranets, other mobile devices & databases.Personalization – preparation of customized information for individual consumers.Localization of products & services – wireless device has GPS.Copyright 2010 John Wiley & Sons, Inc.7-12Slide13
Drivers of Mobile Computing & M-CommerceWidespread availability of mobile devices – 50% of world population will use mobile phones in 2008.No need for a pc – smart phone may soon become foremost tool connecting people to Internet.Handset culture – widespread use of cell phones.Declining prices, increased functionalities – declined by 50% in recent years while functionalities increase.Improvement of bandwidth – 3G & 3.5GCopyright 2010 John Wiley & Sons, Inc.7-13Slide14
Drivers of Mobile Computing & M-Commerce (cont’d)Centrino chip – connects to wireless LAN; low usage of electricity; high level security.Availability of Internet access in automobile – numbers of availability continue to increase.Networks – 3G, 4G, and adoption of Wi-Fi as wireless LAN.Copyright 2010 John Wiley & Sons, Inc.7-14Slide15
Figure 7.1Copyright 2010 John Wiley & Sons, Inc.7-15The landscape of mobile computing and commerce.(Source: Drawn by E. Turban.)Slide16
Figure 7.2 How Wi-Fi works.Copyright 2010 John Wiley & Sons, Inc.7-16Slide17
Table 7.2Copyright 2010 John Wiley & Sons, Inc.7-17Slide18
Barriers to Commercial Wi-Fi GrowthCost – it’s readily available; why pay for it?SecurityCopyright 2010 John Wiley & Sons, Inc.7-18Slide19
Copyright 2010 John Wiley & Sons, Inc.7-197.2 Mobile Applications in Financial ServicesSlide20
Mobile Banking & Stock TradingServices offered include: bill payments & money transfers; access administration & check book requests; balance inquiries & statements of account; interest & exchange rates; sale/purchase of stocks.Increasing % of banks offer mobile access – financial & account information.Wachovia “go mobile today” demoCopyright 2010 John Wiley & Sons, Inc.7-20Slide21
Copyright 2010 John Wiley & Sons, Inc.7-217.3 Mobile Shopping, Advertising, and Content-ProvidingSlide22
Shopping from Wireless DevicesCopyright 2010 John Wiley & Sons, Inc.7-22Slide23
Figure 7.3Copyright 2010 John Wiley & Sons, Inc.7-23Purchasing movie tickets with WAP Solo.(Source: Sadeh, 2002, Fig. 1.5.)Slide24
Copyright 2010 John Wiley & Sons, Inc.7-247.4 Mobile Enterprise and Interbusiness ApplicationsSlide25
Mobile Enterprise ApplicationsSupporting salespeople during customer visitsSupporting field employees during repairsSupporting traveling of employeesSupporting employees working within the organizationSupporting employees driving trucksCopyright 2010 John Wiley & Sons, Inc.7-25Slide26
Copyright 2010 John Wiley & Sons, Inc.7-267.5 Mobile Consumer Services and EntertainmentSlide27
Mobile Applications in SportsCopyright 2010 John Wiley & Sons, Inc.7-27Nike iPod NanoSlide28
Copyright 2010 John Wiley & Sons, Inc.7-287.6 Location-Based Services and CommerceSlide29
Location-Based ServicesCopyright 2010 John Wiley & Sons, Inc.7-29Location-Based M-Commerce Services Defined & historic development…Slide30
Figure 7.4Copyright 2010 John Wiley & Sons, Inc.7-30A smart phone with GPS system in l-commerce.Slide31
Global Positioning Systems (GPS)Copyright 2010 John Wiley & Sons, Inc.7-31
Artist's conception of GPS satellite in orbit
Civilian GPS receiver ("
GPS navigation device
") in a marine application
GPS receivers are now integrated in many mobile phones.
Automotive navigation system
in a taxicab
For wikipedia & much more, click here!Slide32
Figure 7.5Copyright 2010 John Wiley & Sons, Inc.7-32Location-based services involving maps.(Source: Mapinfo.com, 2001.)Slide33
Copyright 2010 John Wiley & Sons, Inc.7-337.7 Pervasive Computing, Context Awareness, and RFIDSlide34
Figure 7.6Copyright 2010 John Wiley & Sons, Inc.7-34How RFID works. (Source: C. Heinrich, RFID and Beyond, Indianapolis, Wiley Publishing, 2005, Figure 3.5, p. 65.)Slide35
Copyright 2010 John Wiley & Sons, Inc.7-357.8 Managerial IssuesSlide36
Managerial IssuesEthical & legal issues.Implementation issues.Failures in mobile computing & m-commerce.Mobile device management plans are too often non-existent.Copyright 2010 John Wiley & Sons, Inc.7-36Slide37
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