Storytelling to Pitch Your Idea Rachel Mennies CMU ETC November 2016 The Importance of Narrative Overview of key major storytelling elements Connections to rhetoric Wrapup ID: 577499
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Slide1
Using Concepts from
Storytelling to Pitch Your Idea
Rachel Mennies | CMU ETC, November 2016Slide2
The Importance of Narrative
. . . . . . . .
Overview of key major storytelling elements
Connections to rhetoric
Wrap-upSlide3
The
Four Elements of Storytelling: AristotlePre-rule:
Audience is key for all four.
(From the stone-bust brain of this guy.)
…!Slide4
The
Four Elements of Storytelling: CharacterIn your research, make your characters:
DynamicEmblematic/archetypicalInstructiveSlide5
The
Four Elements of Storytelling: PlotIn your research, make your plot:Character-driven (user-driven)
High-stakesUltimately resolved (i.e. your findings) or explained, if unresolvedSlide6
The
Four Elements of Storytelling: SettingIn your research, make your setting:Context-driven
ImaginativeWorld-making (like
BoJack
Horseman
!)Slide7
The
Four Elements of Storytelling: Diction/StyleIn your research, make your diction:
Relevant to audienceEngagingHumorous or serious?Slide8
Example: 99 Ways of Telling a Story (Matt Madden)
The book: “a simple one-page anecdote which I re-draw and re-tell 99 times in different genres and drawing styles, in the form of
homages and parodies, and
in formal experiments that test the boundaries of the medium of
comics.”
Using the
four elements
to connect to a specific
audience
!Slide9
TEMPLATESlide10
MONOLOGUE
SUBJECTIVESlide11
MANGA
HOW-TO GUIDESlide12
for more 99 Ways:
http://mattmadden.com/comics/99x/ Using the
four elements to connect to a specific
audience
!Slide13
Connections to Rhetoric
. . . . . . . . Storytelling isn’t just entertaining
—it’s persuasive.Slide14
Storytelling “vs.” Rhetoric
. . . . . . . . For your capstones: two sides of the same coin?
Rhetoric: storytelling with a goalSlide15
Connections to Rhetoric
. . . . . . . . Character as
paradigm case.Plot as
argument.
Diction as
marketing/style.
Setting/theme as
audience.Slide16
In conclusion…
. . . . . . . . Be creative & take risks in your storytelling.
Think of your character first
y
our ideal user
?
Dive into your favorite story/TV show/narrative-driven creature and examine: why do you connect?
Never lose sense of
audience
and
purpose.