Course Structure 2 year ALevel Component 1 Media Products Industries amp Audiences Written exam 25hours 35 Component 2 Media Forms amp Products in Depth Written exam 25hours 35 ID: 760313
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A-Level Media
EDUCAS A-Level (2017 spec)
Slide2Course Structure2 year A-LevelComponent 1 –Media Products, Industries & Audiences[Written exam 2.5hours (35%)]Component 2- Media Forms & Products in Depth[Written exam 2.5hours (35%)]Component 3 – Cross-Media Production[Course-work 30%]
Slide3What you need…
Internet accessA pen driveA folder with sectionsAccess to a cameraAn interest in new mediaAn enquiring mind
Slide4Key Concepts
Media language
How products are made to create meanings (technical & theoretical)
Representation
The re-presentation of something/someone using stereotypes and how they create meaning
Media industries
How products are made for distribution/circulation across media platforms
Audiences
how media forms target, reach and address audiences. How audiences become producers too
Context
Historical/Social/Cultural/Economic/Political
Slide5Section A
Media Language & Representation
Advertising &MarketingMusicVideoNewspapersTIDE (1950s)Print AdWATER AID(2016)AudioVisualKISS of the VAMPIRE (1963)Film PosterBEYONCEFormation (2016)VANCE JOYRiptide (2013)The Daily MirrorNov 2016(Front & article)The Times Nov ‘16Front & Back
COMPONENT 1
Slide6Section A
Media Language & Representation
Advertising &MarketingMusicVideoNewspapersUNSEENTIDE (1950s)Print AdWATER AID(2016)AudioVisualKISS of the VAMPIRE (1963)Film PosterBEYONCEFormation (2016)VANCE JOYRiptide (2013)The Daily MirrorNov 2016(Front & article)The Times Nov ‘16Front & Back UNSEENTEXT
Component 1 SECTION A has 2 QUESTIONS for 45 marksThere will be more than 1 unseen resource which could be in any form – print or audio-visual.
Slide7Section B
Industry & Audience
Advertising &Marketing(Audiences only)Film cross-media(Industries only)NewspapersRadioVideo GamesTIDE (1950s)Print Ad[Audience only]WATER AID(2016)AudioVisualStraight Outta Compton(2015)[mainstream](not audience or rep.) [industry only]I, Daniel Blake (2016)[independent]The Daily Mirror(Complete edition + 3 web pages)The TimesLate Night Women’s Hour(Oct 28th 2016)Assassin’s Creed III:Liberation (2012)
Media IndustriesAudienceTheoriesPower & Media Industries (Curran & Seaton)Regulation (Livingstone & Lunt)Cultural Industries inc. Hesmondhalgh)TheoriesMedia Effects (inc. Bandura)Cultivation Theory (inc. Gerbner)Reception Theory (inc. Hall)Fandom (inc. Jenkins)‘End of Audience’ (inc. Shirky)
Slide8Assessment: Section B
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