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Yellow Letter Yellow Letter

Yellow Letter - PowerPoint Presentation

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Uploaded On 2017-10-26

Yellow Letter - PPT Presentation

Marketing Zach Braunel YellowLettersCompletecom Overview What are yellow letters Why they work What to say on yellow letters Where to send them When to send them Handling the calls YellowLettersCompletecom ID: 599428

yellow yellowletterscomplete letter letters yellowletterscomplete yellow letters letter mail envelope city return address class target phone response zip code templates info send

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Slide1

Yellow Letter

MarketingZach Braunel

YellowLettersComplete.comSlide2

Overview

What are yellow lettersWhy they workWhat to say on yellow lettersWhere to send themWhen to send themHandling the calls

YellowLettersComplete.comSlide3

Yellow Letters Are…

High-response direct mail marketing methodPath to off-market propertiesTool that can get property sellers consistently

calling you

YellowLettersComplete.comSlide4

YellowLettersComplete.comSlide5

YellowLettersComplete.comSlide6

Why do Yellow Letters generate so many responses?

Hand addressed envelopeConcise messageLocal phone numberLocal return address

YellowLettersComplete.comSlide7

Postage

First ClassQuick deliveryGets postmarkedExpensive! StandardUsually lands within a few daysNo postmarkCost savings

YellowLettersComplete.comSlide8

Example of Front of Envelope

Standard

First Class

YellowLettersComplete.comSlide9

Return Address Examples

YellowLettersComplete.comSlide10

Letter Templates

More templates on website

YellowLettersComplete.comSlide11

Popular Mailing List Options

Absentee OwnedPurchase DateDate of BirthOwner OccupiedAdjustable Rate MortgagePurchase DateNotice of Default

Email

info@YellowLettersComplete.com

for a count

County, city or zip code

YellowLettersComplete.comSlide12

Target Area

Lead quality vs geographyBuyers listPull by county, city or zip code

YellowLettersComplete.comSlide13

Mail Timing

Target days for letters to landStagger your mail datesNumber of touchesTiming of follow-up letters

YellowLettersComplete.comSlide14

Handling the calls

Take them yourselfAnswering ServiceTrain someone

YellowLettersComplete.comSlide15

YellowLettersComplete.comSlide16

Cost Per Phone Call Received

Mail Piece

Budget

Quantity Sent

Average Response Rate

Calls Received

Cost Per Call

Postcard

$500

1000

.5%

5

$100

Yellow Letter

$500

500

5%

25

$20

YellowLettersComplete.com

Assumptions:

49¢ per postcard

99¢ per yellow letterSlide17

Contact Us

YellowLettersComplete.comInfo@yellowletterscomplete.com1-888-294-0780

YellowLettersComplete.com