PPT-Marketing Management MARKETING ENVIRONMENT Market

Marketing Management MARKETING ENVIRONMENT Market and Environmental Analysis Introduction p 03 The marketing environment consists of external factors and forces that directly andor indirectly impact the organization to develop and. Professor Close. LO . 1. Discuss the external environment of marketing, and explain how it affects a firm. LO . 2. Describe the social factors that affect marketing. LO . 3. Explain the importance to marketing managers of current demographic trends . (chapter 4). (3. rd. semester). Meaning of Marketing Environment . Marketing environment consists of all those internal and external forces which affect the marketing strategies. Modern marketer realizes that environmental scanning would provide them with continuous interaction between the customers and the business they are in.. INTRODUCTION. The term international business is very wide because it involves wide range of activities across national boundaries. An enterprise has to operate business activities with all these factors which exist outside or near any unit. This is called environment. . Internal environment. A firms marketing system is also shaped by internal forces that are controllable by management. . These include a firms production, financial and personnel activities . eg: If Godrej company is thinking of adding a new brand of toilet soap which already have more than half dozen brands. It must determine whether existing production facilitates new brand and its expertise can be used more fruitfully.. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. Shares of the citrus essential oils market will continue to remain consolidated among emerging players, as the competition at the brink intensifies and emphasis on organic ingredients, product quality, and clean label gains center stage. With burgeoning demand for knitted fabrics in the global clothing and textile industry, a mounting number of manufacturers are entering the market to capitalize on lucrative business opportunities. Despite sluggishness in the sales of automotive vehicles in the past, the automotive tire market growth remained buoyant registering a CAGR of 4.2% during the 2012-2016 period. Manufacturers are inclined toward using glass material for automotive windshield on the back of high durability and strength offered by glass. The surge of automobile production is slated as one of the predominant factors linked with environmental deterioration.The rising popularity of engine downsizing is pushing the growth of automotive turbochargers market. Superabsorbent polymers have perceived increased penetration in the medical sector, with rapid technological developments, and significant funding from investors to research facilities for developing high performance products. Some benefits of understanding your marketing environment include:. Assisting you in understanding the company's competitors and the market. Supporting you in identifying your current and potential customers. Presented by. Dr. . Anubha. Gupta. Faculty , S.S. in Commerce . Vikram. University. Useful for BBA(H)/B.COM(H)/M.COM and allied subject. . INTERNATIONAL MARKETING ENVIRONMENT. International marketing environment is a set of controllable... By. S.Vijayalakshmi. .. Assistant Professor. C.P.A.College,Bodinayakanur. International Business Environment. Meaning. :.          . International Business Environment is multidimensional including the political risks, cultural...