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October 2023 Conditional use of Powered By CAST logos Intended use Who CAST Partners who are embedding reselling or jointly selling a CAST product may use the logos When Software intelligence produced by at least one CAST product is included or embedded into the Partner product or service offering. By: Kevin, . Brenton. , and Anna. Materials You Need. A calculator. Carbon Rod/Copper Rod. Aluminum Foil. Small Cylindrical Container. Two 3 Inch Wire. Multi Purpose Pliers . Glue Gun. Drill a hole on the bottom side of the small cylinder. Argument by Logic. Logos- Gain the High Ground. Messages that appeal only to the speaker have a tendency to boomerang- You have to convince your audience that the choice you offer is the most “advantageous”– to the advantage of– the audience.. Three Methods of Persuasion. ETHOS = Appeal to Character . Ethos appeals to an audience by creating an atmosphere of trust.. Ethos highlights the character of its source. We look less to the message than to the person who’s delivering it. . Rhetorical Appeals: the three main avenues by which people are persuaded. Logos . Ethos. Pathos. Logos. Logos. : Strategy of reason, logic, or facts. Any type of argument which appeals to . someones. Global Connections Seminar. What is a logo?. A logo is a unique identifying symbol.. A logo also is called a . brandmark. , mark, identifier, logotype, or trademark.. Types of Logos. Watermark: . (. also called logotype) is the name spelled out in unique typography or lettering. Slogan. A short and striking or memorable phrase used in advertising. Nike. McDonalds. Snickers. Subway. Presidential Slogans. Zachary Taylor – For President of the People. Abraham Lincoln – Vote Yourself a Farm. appeal to ethics/authority. appeal to emotion. appeal to logic. WHAT WILL WE LEARN TODAY?. Learn how ethos, pathos, and logos are used to persuade effectively by correctly identifying when an author uses these tools AND how/why they effect the reader. THEN – use these tools to effectively persuade others on a key issue.. Aristotle’s Appeals. Who is Aristotle?. Aristotle (384 – 322 BCE) wrote an amazing range of subjects – from logic, philosophy, and ethics, to physics, biology, psychology, and . rhetoric. .. Rhetoric (. Persuasive Appeal. To ask for aid, support, mercy, sympathy, or the like. To make an earnest request. Your appeal is HOW you are persuading your audience. 3 Appeals: Ethos, Pathos, Logos. Mode 1: Ethos. Exploring Different Types of Appeals. Emotional (pathos) - appeals to feelings. Ethical (ethos) – appeals to values. Logical (logos) – appeals to reason/logic. Each different rhetorical situation you find yourself in will call for you to use a different balance of these three types of appeals. . Cindy Taylor. Logos. Logo: a graphic representation or symbol of a company name, trademark, abbreviation, etc., often . uniquely designed for ready recognition. . . dictionary.com. “Logos . are either purely graphic (symbols/icons) or are composed of the name of the organization...” . Emory University Office of Corporate Relations. Founder and President, Athena Strategic Insights, Inc.. Bridging Passion with Profits. Twitter: @twcalloway | LinkedIn: . https://. www.linkedin.com/in/twcalloway. Powered by TCPDF (www.tcpdf.org) Powered by TCPDF (www.tcpdf.org) Powered by TCPDF (www.tcpdf.org)