AIRREADY A completed fully produced spot thats ready to be aired on a radio station AIR TIMES AIR TIMES Specific schedule of times the spot will run AFTRA AFTRA American Federation of Television and Radio ID: 462902
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Slide1
AIR-READYSlide2
AIR-READY
A completed, fully produced spot that’s ready to be aired on a radio stationSlide3
AIR TIMESSlide4
AIR TIMES
Specific schedule of times the spot will runSlide5
AFTRASlide6
AFTRA
American Federation of Television and Radio
Artists –
Union
that represents performing talent: actors, singers, dancers, and broadcast
announcersSlide7
ASCAPSlide8
ASCAP
American Society of Composers, Authors and
Publishers – Organization
that protects the rights (intellectual property) of musical artistsSlide9
ANNCRSlide10
ANNCR
AnnouncerSlide11
BILLBOARDSlide12
BILLBOARD
To emphasize a word or phrase. Indicate by using three dots…like thisSlide13
BMISlide14
BMI
Broadcast Music Incorporated – Where businesses, agencies, studios, etc. obtain a license to play or use recorded music and avoid copyright infringementSlide15
BOOK THE STUDIOSlide16
BOOK THE STUDIO
To schedule a time and day to record your spot in a recording studioSlide17
BOOK THE TALENTSlide18
BOOK THE TALENT
To hire a voiceover talent or actorSlide19
BUTTONSlide20
BUTTON
A clever closing line that may refer back to something mentioned earlier in the scriptSlide21
BUYOUTSlide22
BUYOUT
To pay a one-time fee to a non-union talent, allowing unlimited use of the recorded spotSlide23
CALL TO ACTIONSlide24
CALL TO ACTION
A reminder to the listener to do something: go to a
w
ebsite
, visit a store, call for an appointment, etc.Slide25
CAST THE TALENTSlide26
CAST THE TALENT
To audition various talents for a
spot,
then select the actor(s)Slide27
CHARACTER VOICESlide28
CHARACTER VOICE
An actor that can create a distinctive personality, speech pattern, or regional accent like a Southern farmer, New York gangster, “mad” scientist, cowboy, diva, snob, sweet old lady, wise guy, or even a quirky, cartoon-like characterSlide29
CHECK OR RIDE LEVELSSlide30
CHECK OR RIDE LEVELS
To adjust the volume of voices, effects and music during productionSlide31
COPYRIGHTSlide32
COPYRIGHT
Music, lyrics, recorded sound effects, and other intellectual property (creative works) are protected from being copied (plagiarism and piracy) or played (copyright infringement) without consent and/or compensation.Slide33
COPYRIGHT INFRINGEMENTSlide34
COPYRIGHT INFRINGEMENT
Inappropriate use of copyrighted material without permission from the work’s creatorSlide35
DAYPARTSSlide36
DAYPARTS
How the stations divide up specific segments of time:
Morning drive: 6 A.M. – 10 A.M.
Midday: 10 A.M. – 4 P.M.
Afternoon drive: 4 P.M. – 7 P.M.
(some stations start at 3 P.M.)
Evening: 7 P.M. – midnight
Overnight: Midnight – 6 A.M.Slide37
DEMO (TALENT)Slide38
DEMO (TALENT)
Online and/or digital CD or DVD recording used to showcase the talent’s voice and/or image for future bookingsSlide39
ECHOSlide40
ECHO
Add an effect behind the voice like an echoSlide41
FILTERSlide42
FILTER
Use this special effect to create a muffled sound, or to replicate talking on the phone.Slide43
FLIGHTSlide44
FLIGHT
Pre-arranged radio schedule detailing how many spots will air at what time and on which stationsSlide45
INTELLECTUAL PROPERTY Slide46
INTELLECTUAL PROPERTY
Creative work including,
but not limited
to, music, lyrics, novels, plays, books, screenplays, television shows, etc.Slide47
LEVELSSlide48
LEVELS
The volume of the different tracks containing voices, effects, and musicSlide49
LIBRARYSlide50
LIBRARY
CD sets with selections of sound effectsSlide51
LINE READINGSlide52
LINE READING
Saying a line in the script to the talent, demonstrating how you want the line read Slide53
LIVE ANNOUNCESlide54
LIVE ANNOUNCE
Radio host reads spot live on the airSlide55
MICSlide56
MIC
MicrophoneSlide57
MIXSlide58
MIX
The combining of each voice, music cut, and sound effect into a final spotSlide59
MUSIC CUTSSlide60
MUSIC CUTS
Short, edited selections of musicSlide61
MUSIC FADESSlide62
MUSIC FADES
Music gradually fades awaySlide63
MUSIC POSTSlide64
MUSIC POST
The way the music hits in a certain place to emphasize copy point or set a moodSlide65
NEGOTIATE RATESSlide66
NEGOTIATE RATES
Media buyers work with the radio station to get lower rates and/or special packagesSlide67
NONUNION TALENTSlide68
NONUNION TALENT
An actor who does not belong to a union (AFTRA for radio or SAG for film – see above and below in list)Slide69
PHONE PATCHSlide70
PHONE PATCH
To direct the talent in another studio via a telephone connectionSlide71
PRODUCERSlide72
PRODUCER
Person who goes into the recording studio, supervises the production, and directs the talent and recording engineer Slide73
PSASlide74
PSA
Public Service Announcement – A commercial for a social or charitable cause, non- or not-for-profit organization, or other community service entity that is usually given free air time and may be created pro bono (without creative and/or production fees) by an agency, production house, recording studio or radio stationSlide75
PUNCH INSlide76
PUNCH IN
To insert a corrected, new line to fit into a specific amount of timeSlide77
RADIO BUYSlide78
RADIO BUY
The agreed-upon on-air schedule for radio spots, including
dayparts
: morning/afternoon drive, midday, evening, and overnight “flights”Slide79
RATE CARDSlide80
RATE CARD
A sheet listing the costs of radio spots during
dayparts
Slide81
RECORDING ENGINEERSlide82
RECORDING ENGINEER
Someone who records the voiceover talent(s), music, and sound effects, adjusts levels, and creates the fully produced, final spot so that it’s air-readySlide83
REMOTE BROADCASTSlide84
REMOTE BROADCAST
When a radio station broadcasts live from an advertiser’s site, outside of the stationSlide85
ROSSlide86
ROS
Run of station – spots air randomly between 6 A.M. and midnightSlide87
SAGSlide88
SAG
Screen Actors Guild –
A
labor union for film and television, not radioSlide89
SCALESlide90
SCALE
The going union rate for talent per market, per 13-week cycleSlide91
SFXSlide92
SFX
Sound effectsSlide93
SIGNATORYSlide94
SIGNATORY
An authorized union representative who can handle and submit the required paperwork for booking union talents Slide95
TAGSlide96
TAG
A specific ending on the spot that advertises a certain location, event, or dateSlide97
TRACKSlide98
TRACK
The individual channel that separately records each voice, music cut, and sound effectSlide99
UNION TALENTSlide100
UNION TALENT
Actors who are members of AFTRA or SAG (see above in list)Slide101
UP AND UNDERSlide102
UP AND UNDER
Music comes in and remains playing Slide103
UP AND OUT Slide104
UP AND OUT
Music comes in and cuts right outSlide105
VOSlide106
VO
VoiceoverSlide107
WILD LINE READINGSSlide108
WILD LINE READINGS
To have the talent read the same line several different ways, one read after another, so you have many versions as options for your final, completed spot