PPT-Building Brand Equity

on Vine and Instagram Video Rob McCarty PopShorts rmccarty100 MAGICLV The largest network of top Vine influencers 30MM Followers The Biggest Misconception Vine is DEAD 1 The Biggest Misconception. AC US 1382 1258 AAA AA 25 30 K57577rastase France 1360 1138 AA AA 26 32 Redken France 1285 1024 AA AA 27 22 Rexona UK 1203 1752 28 26 Biotherm France 1174 1277 AA AA 29 28 Vichy France 1170 1172 AA AA 30 25 Oriflame Luxembourg 1151 1310 AA AA 31 36 M Brand contribution measures the in64258uence of brand alone on earnings on a scale of 1 to 5 5 highest China Construction Bank Starbucks The Top 100 Chart 26 BrandZ Top 100 Most Valuable Global Brands 2014 27 Section 02 The Global Top 100 brPage 2br 3. Chapter Objectives. After reading this chapter you should be able to:. Appreciate . marcom’s. role in facilitating the introduction of new brands.. Explain the innovation-related characteristics that influence adoption of new brands.. The New Accountability. Virtually every marketing dollar spent today must be . justified. as both . effective. and . efficient. in terms of “return of marketing investment” (. ROMI. ). . Some observers believe that up to . In this session we will explore equity praxis and pedagogy, equity literacy abilities, and what creates barriers to successful implementation…And how to overcome those barriers! . Facilitated By. Veronica Neal, . . It. is . the perception . of an organization’s . function. , values, and attitudes . as . expressed through it’s policies, products, and the actions of its stakeholders. A . strong . brand. is trusted, . Prepared for . Cyprus Tourism Organisation. Content. Background, Objectives, Methodology & Sample structure . p. 3. Summary of Findings . p. 8. Detailed Findings . p. 16. Spontaneous mentions p. 17. Chapter Objectives. After reading this chapter you should be able to:. Explain the concept of brand equity from both the company’s and the customer’s perspectives.. What are some of the positive outcomes that result from enhancing brand equity?. Building. Block. . P /-. P /-. R /-. P /-. R /-. P /-. P /-. R /-. P /-. Who has most power, influence to shape PPRs. . Possible sources of retrenchment. Assess our organizational capacity realistically. Marketing Principle #3. All . Competitors . React .  Managing Sustainable Competitive Advantage. Agenda. Introduction. Approaches for Managing Sustainable Competitive Advantage. Evolution of Sustainable Competitive Advantage in Marketing. IMA Detroit Chapter Mark Blaufuss. January 14, 2014 CFO, Metaldyne. 1. Overview. Summary Background. Building a World Class Finance Organization. Benefits. Characteristics. How to Get There. Challenges. Brand . Brand Name . Vocalized part of . the brand... . Brand: derived from the old Norse word . . “brander” which means “to burn.” . Brand mark Trademark . Symbol, design, Part of the brand . equity and . customer relationships in . an insurance company in . Iran. Abstract. This study identified five factors that influence the creation of brand equity through successful customer . relationships: trust, customer satisfaction, relationship commitment, brand loyalty, and brand awareness. . Patricia M Dechow The Carleton H Griffin Deloitte Touche LLP Collegiate Professor of Accounting Richard G Sloan Michigan Business School Mark T Soliman PhD Candidate University of Michigan Business