IGT Interactive Update Online Gambling

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IGT Interactive Update Online Gambling - Description

. and. . Social Gaming . Jennifer . Fales. Current Trends In Online Gambling. Growing demand for authentic, land-based . casino games. Players are asking for games across multiple platforms. Operators are asking for a single view of the player. ID: 670142 Download Presentation

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IGT Interactive Update Online Gambling




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Presentations text content in IGT Interactive Update Online Gambling

Slide1

IGT Interactive UpdateOnline Gambling and Social Gaming

Jennifer

Fales

Slide2

Current Trends In Online GamblingGrowing demand for authentic, land-based

casino games

Players are asking for games across multiple platforms

Operators are asking for a single view of the playerMore evidence that online gambling can compliment land based gambling

October 22, 2012

Slide3

Case Study:

British Columbia Lottery Corporation (BCLC)

BCLC operates 15 land-based casinos and gaming locations

PlayNow.com is the BCLC

eGaming

website

There are 44 casino games on the website

Cleopatra & Wheel of Fortune are the only two convergent games

These 2 games represent

over a quarter of the total gross revenue (hold) from all casino games.

October 22, 2012

Slide4

Convergence: Player’s PerspectivePlayers will demand the same land-based games and experiences to follow them on every interactive device they operate.

IGT delivers this today with titles like Cleopatra, Da Vinci Diamonds already available online and mobile.

October 22, 2012

Slide5

Convergence: Operator’s PerspectiveOperators want a single view of the player across all platforms, across all venues.

Ability to cross promote/market between land based and online experiences

Ability

to have greater communications and control related to responsible gamingOperators are moving towards a single-wallet solutionPlayer deposits funds once and can play anywherePlayer can win online and withdraw funds at land-based casino

October 22, 2012

Slide6

Online Gambling can Compliment Land-Based GamingOctober 22, 2012

Slide7

Current Trends In Social Casino Gaming(Where online gambling is not legal)

Social casino gaming is viral and continues to grow

Social players are seeking authentic, land-based casino games

Operators want online social games as a means to acquire and retain players

October 22, 2012

Slide8

Double Down Casino: IGT’s Social Gaming Solution

October 22, 2012

Slide9

Highlights

DDI l

aunched in 2010

#1

Social Casino

#4 2011 Facebook App

Poker, slots, video poker, blackjack, and roulette

Over 1.4M

DAUs

Over 5.5M MAUs

Users in

over

34 countries

Mobile app launched April 2012

Double Down Casino:

Continued Growth

Age

Gender

Double Down Users

Combined Chart of DAUs & MAUs

1.4M

DAUs

5.5M

MAUs

Over 36

Under 18

26 to 35

36 to 45

46 to 55

Over 55

18 to 25

Note:

(a) Decline in users

(

Oct. 2011

) due to change in Facebook

policy. Under

the new policy, Facebook will only count users as active users if they choose to

authenticate / download

the App.  

(a)

October 22, 2012

Slide10

Double Down Casino:

The Leading Virtual Casino

Voted 4

th

best game on Facebook in 2011

Can be easily deployed on Operator websites

Games include popular IGT land-based titles

Provides an engaging tool for Operators to market to players

A great way to get started in online gaming prior to legalization

October 22, 2012

Slide11

Thank you!


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