Alzayer English 250 1242013 Audience Pop music fans History Piracy Timeline 1960s1970s cassettes and recorders 1980s1990s CDs became popular 2000snow technology progress digital piracy p2p ID: 738061
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Slide1
Illegal Music Downloads
Mohammed Alzayer
English 250
12/4/2013
Audience: Pop music fansSlide2
History
Piracy Timeline
1960s-1970s:
cassettes and recorders
1980s-1990s: CDs became popular2000s-now: technology progress, digital piracy (p2p)
Photo by
Asim
Saleem
.
Photo by
Arun Kulshreshtha.
Logo by Sam Hanks.Slide3
How It happened.. (globally)
Global album sales statistics (2000-2007).Slide4
Sides Of The Argument
Illegal Downloaders
- Easy to find
- Free
- Overpriced legal downloadsMusic Industry- 71,060 jobs
lost/year (US)
- $
14.6 billion (1999)
to $6.3 billion (2009) (US)
Responses?
- Campaigns and legal actions
- New models (online streaming)Slide5
Sides Of The Argument
Music Industry
Jessie J:
“if people illegally download your album, it's
very likely that you won't make another one.”
Photo by Paul Cook.Slide6
Sides Of The Argument
Illegal Downloaders
22-year old college student about his library:
Why not iTunes (or other retailers)?
“
for a buck,
it
is worth my time
to try to find the song for free.” Slide7
Mediation
Before I mediate..
What options do pop fans have?
1- Cont. w/ illegal downloads
2- Go for cheaper streaming
services
3- Pay current prices (iTunes: ¢ 99/track)
BitTorrent
Logo
Logo
by Christian
Wilsson
.
Logo by Felix
Sockwell
.Slide8
Mediation
Step #1: Reduce prices: Why?
- Research by a Wharton professor
- The Lady Gaga experiment
Professor
Raghuram
Iyengar
.
Photo by Adrian Thomson.Slide9
Mediation
Step #1: Reduce prices
Research by a Wharton professor:
- Generates more revenue
- Encourage people to download legally
-
Optimal price:
¢30
to
¢40 (per track)
Wharton School of Business Logo.
Photo by Jeffrey
Vinocur
.Slide10
Mediation
Step #1: Reduce prices
The Lady Gaga experiment:
- Entire
Born This Way
(2011) for ¢99
- The first week only, Amazon.com
Born This Way
(2011)
ARTPOP
(2013)
Amazon ¢99 deal
No deal
1
st
week:
1.1 mil copies (440k from deal)
1
st
week:
258k copies
84% drop with no deal
-
Album cover by Nick Knight.
Album cover by Jeff
Koons
.Slide11
Mediation
Step #2
: Copyright Alert System
CAS:
Software detects illegal sharing
- No legal actions
- No fees required
- Gives 6 alerts
Exceeds 6?
slows connection, redirect traffic
NO!
Graphic by Igor San.Slide12
Mediation
Step #2
: Copyright Alert System
Problems?
- Complaints on social media
- Only 5
internet providers:
AT&T
Cablevision
Verizon
Time
Warner Cable
Comcast
“Like/Dislike Stamps.”Slide13
Conclusion
BUY YOUR MUSIC!
SUPPORT YOUR FAVORITE ARTIST!
Single cover by Terry Richardson.
Graphic by Eric
Kuns
.Slide14
Image Credits
BitTorrent
Logo
.
2001. Logo.
BitTorrent.com. Web
. 28 Nov 2013.
Cook, Paul. “Jessie J at Big Chill.” 2011. Photograph. Wikimedia Commons. Web. 28 Nov 2013.
Global
album sales statistics (2000-2007
). 2008
. Diagram. International Federation of the Phonographic Industry (IFPI). Web
. 28 Nov 2013.
Hanks, Sam.
Napster
Logo
.
2000.
Logo. Napster.com. Web
. 28 Nov 2013
.
Kulshreshtha
,
Arun
. “A
vectorized
compact disc (CD).” 2007. Photograph. Wikimedia Commons. Web. 28 Nov 2013
.
Knight, Nick.
Born
This Way
. 2011
. Album
Cover.
Interscope
Records. Web
. 28 Nov 2013
.
Koons
, Jeff.
ARTPOP
.
2013. Album Cover.
Interscope
Records. Web
. 28 Nov 2013.
Kuns
, Eric.
“Miley
Cyrus
Twerking
Drawing in Color
.”
2013. Graphic.
DeviantArt.com. Web
. 28 Nov 2013
.
“Like/Dislike Stamps.” 2012. Photograph. BustedTees.com. Web. 28 Nov 2013.
Professor
Raghuram
Iyengar
. 2010. Photograph.
FastForward
. Web. 28 Nov 2013
.Slide15
Image Credits
Richardson
, Terry.
“Wrecking
Ball
.”
2013. Single Cover. RCA Records. Web. 28 Nov 2013.
Saleem
,
Asim
. “Front of an audio cassette.
” 2009. Photograph. Wikimedia Commons. Web. 28 Nov 2013.San, Igor. “Grumpy Cat.” 2012. Graphic. DeviantArt.com. Web. 28 Nov 2013.
Sockwell
, Felix.
iTunes
Logo
.
2012. Logo.
Apple.com. Web
. 28 Nov 2013.
Thomson, Adrian. “Lady Gaga performing "Bad Romance"
druing
The Born This Way Ball Tour
.” 2012. Photograph. Wikimedia Commons, Perth, Australia. Web. 28 Nov 2013.
Vinocur
, Jeffrey. “Jon Huntsman Hall, home of the Wharton School of the University of Pennsylvania.” 2006. Photograph. Wikimedia Commons, Philadelphia, Pennsylvania. Web. 28 Nov 2013.
Wharton
School of Business Logo
.
2002. Logo. Upenn.edu. Web. 28 Nov 2013.
Wilsson
, Christian. Spotify Logo. 2012. Logo. Spotify.com. Web. 28 Nov 2013.