Derek Skaggs Director of Admissions Spring 2010 Enrollment Fall 2009 Admission Funnel Comparison Over 4200 Colleges amp Universities Heavy Competition for Students Number of Colleges and Universities ID: 236489
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Slide1
Recruiting and Enrollment
Derek Skaggs, Director of AdmissionsSlide2
Spring 2010 EnrollmentSlide3
Fall 2009 Admission Funnel Comparison Slide4
Over 4200 Colleges & Universities:
Heavy Competition for Students
Number of Colleges and Universities
SOURCE: U.S. Education Department
http://chronicle.com
Section: The 2007-8 Almanac, Volume 54, Issue 1, Page 8
Slide5
Competition
Missouri
65,000 High School Graduates
53% go to college =34,450 graduates
Roughly 18% go out of state=28,249 graduates
28,249 graduates /128 Institutions= 221 graduates per institutionSlide6Slide7
SOURCE: US Dept. of Education 2005 Slide8
High School Graduate Projections for Selected StatesSlide9
Projections for Missouri High School GraduatesKnocking at the College Door, WICHE 2008Slide10
SOURCE: WICHE 2008Slide11
Trends Summary
Decreasing numbers of high school graduates in the Midwest and Northeast, including MO
Last year, 25% of MO ACT testers met all
4 ACT College
Readiness Benchmark Scores (English=18; Math=22; Reading=21; Science=24)
Increasing numbers of freshmen choosing to start at community colleges
Increasing diversity and financial need of future high school graduates
Increasing dependence on student loans and a larger percentage of household income needed to pay for college
Continued growth in the college student gender gap Slide12
Other Shifts to be Aware of…
The Economy
First Generation Participation Rate
Increased Competition for International Students
Changes in Work Force Needs and Training Development
Communication/Technology patterns: +90% with cell phones and 63% using Social Networking
Facebook
and MySpace prior to freshmen yearSlide13
Strategies to Consider
Increase Retention
Expand recruiting efforts in NW AR, KC, Springfield and St. Louis
Increase Market Share and College Participation in our region
Look for Different Student Markets (graduate, non-traditional, on-line, dual credit, international, veterans)
Increase Transfers from 2-year CollegesSlide14
Enrollment GoalsSlide15
Enrollment Plan
Enrollment Management Committee is Co-Chaired by Derek Skaggs and Chad Stebbins
The Enrollment Plan Steps
Teams were created to develop parts of the plan.
Undergraduate Freshmen, Transfers and Readmits Team, Chaired by Derek Skaggs
International Team, Chaired by Chad Stebbins
continuedSlide16
Enrollment Plan
Distance Education Team, Chaired by Jerry Williams
Graduate Team, Chaired by Glenn
Coltharp
Diversity Team, Chaired by Glenn
Coltharp
Integrated Marketing Team, Chaired by Rod
SurberStudent Success Team, Chaired by Delores HoneyResidence Life/Student Life Team, Chaired by Darren Fullerton
continuedSlide17
Enrollment Plan
Steps Continued……
SWOT Analysis Performed
Team Reports Submitted
Plan Developed, which included Goals, Objectives and Tactics
Plan Reviewed and ApprovedSlide18
Enrollment Plan
Goal 1:
Increase the enrollment of new students by 3% each year for the next five years
Increase recruitment efforts in targeted areas beyond the nine-county service area in SW MO.
Initiate the high school recruitment process earlier.
Increase market share in our nine-county service area.
Establish a stronger partnership with Crowder College
ContinuedSlide19
Enrollment Plan
Increase transfer recruitment efforts in targeted areas beyond our normal feeder community colleges
Increase/expand international student recruitment efforts
Establish an office that coordinates all graduate programs to increase graduate enrollment
Expand graduate offerings
Increase/expand recruitment efforts targeted toward non-traditional and distance learners
ContinuedSlide20
Enrollment Plan
Goal 2:
Improve student success
Increase freshman to sophomore retention rate by 10% and 6-year graduate rate by 5% over the next 5 years
ContinuedSlide21
Enrollment Plan
Goal 3:
Enhance the image of MSSU
Expand marketing and public relations efforts in our immediate community and other targeted areas such as Springfield, Kansas City, St. Louis, Northeast Oklahoma, Southeast Kansas and Northwest ArkansasSlide22
How Did We Do?Slide23
The Entire Campus Must be Engaged in the Solution
“Changing demographics is not simply an issue for enrollment managers—and enrollment managers cannot “do magic” to perpetuate the status quo.
Trustees, presidents, deans, faculty, and other administrators need to engage in some serious strategic planning to project manageable goals, not only from the institution’s perspective, but also from the perspective of providing access and opportunity to this new group of students.”
SOURCE: College Board. (2005). “The Impact of Demographic Changes on Higher Education”