As you journey home University of Central Florida Business Plan Beryle VerneFernand July 25 2014 Company Summary Company Summary cont Serenity Living is a 90bed shortterm rehabilitation facility that serves the Community of Serene Ville a growing town of just over 100 000 ID: 399247
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Slide1
Serenity Living
…
As you journey
homeSlide2
University of Central Florida
Business Plan
Beryle Verne-Fernand
July 25, 2014Slide3
Company SummarySlide4
Company
Summary
(cont.)
Serenity Living is a 90-bed short-term rehabilitation facility that serves the Community of Serene Ville, a growing town of just over 100, 000 residents, located about 15 miles north of the Metropolitan City of Tampa. Serenity Living was founded through the partnership of three former Nursing home Executives who felt frustrated by the monotonous and boring atmosphere that reigned in their respective facilities. They all share a passion for rehabilitation and health promotion. Built on a 10-acre property, Serenity Living takes pride in being located within a 5 to 10 mile-radius of the closest Hospital- which is its primary source of referrals, and 20 to 30 miles to the closest neighboring rehabilitation facility. You can contact the facility at:
Serenity Living
78465 Serenity Place
Serene Ville, FL 20000
(123) 456-7890
Website:
www.serenityliving.com
.
Slide5
Mission StatementSlide6
Business Goals & ObjectivesSlide7
Products and ServicesSlide8
Special Services & AmenitiesSlide9
Market Analysis SummarySlide10
Business StrategiesSlide11
Business Strategies
(Cont.)Slide12
Marketing Budget
2014
2015
2016
Advertising
$70, 000
$60, 000
$56, 000
Marketing
$100, 000
$80,
000
$75,
000
Total
$170,
000
$, 140, 000
$131, 000Slide13
Operating Expenses
Expenses - 2014
Salaries and Wages
$
500
, 000
Marketing
$ 100, 000
Patient Supplies
$ 20, 000
Office Supplies
$ 10
, 000
Maintenance
$ 20, 000Slide14
Statement of Operation
2014
2015
2016
Revenues
Patient revenues
Other Revenues (investments)
Total
$ 180, 000
$ 48, 000
$ 228, 000
$
1, 320, 000
$ 96, 000
$ 1, 416, 000
$ 1, 680, 000
$ 156, 000
$ 1, 846, 000Slide15
Statement of Operation (cont.)
Major
Expenses
2014
Salaries and wages
Marketing
Administrative services
Pharmacy
Patient supplies
Maintenance
Lab testing
Total
$ 900, 000
$ 100, 000
$ 30, 000
$ 30,
000
$ 30, 000
$ 20, 000
$ 8, 000
$ 1, 023, 100Slide16
Management SummarySlide17
Management Summary