Inflatables Jana Holnick Background Trampoline in general is known as a great thing to put in the backyard Georg Nissen and Larry Griswold invented the first modern trampoline in 1934 gt It was made of an iron frame ID: 511727
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Slide1
Trampoline
Inflatables
Jana
HolnickSlide2
Background
Trampoline in general is known as a great thing to put in the backyard Georg Nissen and Larry Griswold invented the first modern trampoline in 1934
-> It was made of an iron frame
-> A piece of canvas including grommets
along
each side was attached to the frame by
using
springs
Modern trampolines can project an athlete to a height up to 10mSlide3
Customer needsResearchers in the US found that the number of injuries to children using a trampoline doubled over a six year period
The study discovered 250,000 trampoline-related injuries in US hospitals between 1990 and 1995 -> With a growth from 29,600 to 58,400 per year over that time period
Backyard trampolines should be immediately bannedSlide4
OpportunityDecrease the number of trampoline-related injuries especially for children
Safer environment for professional athletes around the trampoline Is available for any kind of trampolineIs easy to transport and to storeSlide5
Quick Screen - Strengths Reward outweighs risk
-> Low costs but high outcome in terms of security regarding the trampoline and its surroundingSignificant need/want/problem
-> Studies have shown the need to decrease the number of trampoline-related injuries
Fixed costs are fairly low
-> The product can easily be purchased via an online shop
-> Distribution cost are fairly low Slide6
Quick Screen - WeaknessesThe product is easy to copy and sell
-> Other companies can adapt the business idea easilyProfit margin is relatively low
-> Parents and coaches might not see the need for more safety regarding the trampoline
Agility of the product is rather low
-> Competitors can reach the same level relatively quick
-> Once the product range for different trampolines is in place there has to be a new business idea Slide7
FundingInitial funding of $ 50,000.00
Inventing in a prototype Afterwards manufacture costs in China $1,200.00Continuous inventing in advertisement over the first year
Inventing in a store room for the first year Slide8
Referenceshttp://www.articlesbase.com/fitness-articles/a-brief-background-on-trampolines-2519381.html
http://www.wvtc.co.uk/history3.htm http://www.ideafinder.com/history/inventions/trampoline.htmhttp://www.sciencedaily.com/releases/1998/03/980303064046.htmSlide9
Thank you