Cisco Partner Confidential Not For Distribution Under NDA Most organizations large and small have already been compromised and dont even know it 100 percent of business networks analyzed by Cisco have traffic going to websites that host malware ID: 589862
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Slide1
Cognitive Threat Analytics on Cisco Cloud Web Security
Cisco Partner Confidential: Not For Distribution: Under NDA
Slide2
Most organizations, large and small, have already been compromised and don’t even know it:
100 percent
of business networks analyzed by Cisco have traffic going to websites that host malware.
- Cisco 2014 Annual Security Report
The Realities of Today’s Threat LandscapeSlide3
Cognitive
is a cloud-based solution that reduces time
to
discovery of threats operating inside the network
.
Continuous Monitoring for Threats
After an Attack
Identifies
new threats
Learns
from what it sees
Adapts
over timeSlide4
Problems with Traditional Threat Monitoring
Admin
Rules Based
Dependent on complex manual rule sets
Subject to human limitations and biases
Time Consuming
Takes weeks or months to setup
Requires constant tuning
Security Team
Highly Complex
Often requires a trained team of experts to manage and maintain
111010000
110
0111
Unable to keep up with the latest threatsSlide5
Easy Setup
Cognitive
discovers threats on its
own…just
turn it on.Slide6
Normal… or Not?
Cognitive
spots symptoms of infection using behavioral anomaly detection algorithms and trust modelingSlide7
Learns and Adapts
Cognitive
uses machine learning to learn from what it sees and adapt over timeSlide8
Potential Threat
Behavioral Analysis
Anomaly Detection
Machine Learning
Internal Users
Identifying Threats with Cognitive Threat AnalyticsSlide9
Cognitive:
Benefits
Active, continuous monitoring for threats that have penetrated defenses
Accurate and fast identification of threats stops the spread of an
attack
Consistent and reliable spotting of new exploits by focusing on anomalous behavior
Advanced statistical modeling and machine learning that make more accurate determinations
Adaptive capabilities that can respond to new threats as they
emergeNo need to create and maintain manual rule setsNo need for human interventionReduced time
to discovery
Security
that evolves
Easy
setup
and maintenanceSlide10
Licensing and Release Date
Licensed feature on
Cisco Cloud Web Security
Part of Premium license bundle that includes Advanced Malware Protection (AMP)
Available in
April 2014Slide11
Call to Action
Opportunity
Next Steps
Upgrade existing Cisco CWS customers to Premium license
Leverage as entry point for displacing competitors
Target midsize accounts with
limited Security staff
Schedule a demo to showcase key features
Download selling aides to learn moreSlide12
What’s In It for PartnersSlide13
What’s in it for Partners
Be more competitive and profitable with broader portfolio of integrated solutions
Capture the huge Installed base
- 35,000
customers, 60,000 appliances 250M users
Increase
revenue
with more
migration, upsell, and acquisition opportunities Create recurring revenue streams with value added servicesMore revenue.
Stronger partners.
Plenty of opportunity.
Act as a trusted Security advisor with integrated solutions and pre validated designs
New specialization is easier, faster, and cheaper for partners.
Specialized partners equals more sales.
E
nhance
profitability with Cisco programs and
incentives
Keep
sales moving while
securing new opportunities.
Two new security campaigns create demand — today.Slide14
Security Promotions | Available in all regions
Up to 60% savings
S
witching
,
Wireless
, Cisco Prime Infrastructure, and Cisco Identity Services Engine (ISE)Until July 26,
2014
Unified Access BreakawayCisco ASA 5500 to Cisco ASA 5500-X Next-Generation Firewall MigrationTry and Buy Program for Email and Web Security
Cisco
BYOD
(Bring Your Own Device)
Smart
Solution Promotion
Up to 15% trade-in credit
Migrate to Cisco
ASA 5500-X appliances with
TMP
Until
April 30,
2014
90-day free try and buy options
Cisco
Email or Web Security
solution
Ongoing
Up
to 60% off
When purchasing
ISE
and WLAN at the same
time
Until July 26, 2014http://www.cisco.com/web/partners/incentives_and_promotions/index.html Slide15
Make Security
Services an Integral
Part of Your Services Business Strategy
PROFESSIONAL
SERVICES
SUPPORT
SERVICES
Drive
Incremental Services RevenueIncrease Margins Using Automation
Provide Extra Coverage and Support
During Security Technology Transitions
Increase Service Value and Customer Loyalty
Optimize Your
Existing Practice
Gain Expertise
to Deliver New Professional
Security Services
H
elp
Y
our
C
ustomers
E
volve
and
Develop
a
Security Strategy
Align your customers security strategy with their business objectives
Leverage Cisco Assets
to
Build a Managed Services Practice
Quickly Expand intoNew PracticesMANAGEDSERVICESSlide16
Next Steps…
Ready
Familiarize with
New Cisco Security Portfolio
Go
Close
the DealSetStart Customer Conversations
Capture the Opportunity - Sell CiscoCombine Bundles, Promotions, Services & CapitalAttach Technical ServicesClose the DealRegister the Deal for CreditsEducate YourselfLaunch Page: www.cisco.com/go/rsa-partner-launchIdentify Key Prospects
Position Value-Added Security Services
Leverage Tools & OffersUA BreakawayTMP
Cisco BYOD Smart SolutionStart Conversations
Use Security Marketing Campaigns and Partner Resources
Next Generation Threat
Defense
(Avail end of Feb)
Safeguarding Your
Organization
Assess
&
Discover
Security Assessments
Services
for
Migration
Cisco Security Services
Cisco Validated DesignsSlide17
Partner Resources
RSA
Partner Launch Resources
Executive Briefing Center (EBC) Presentation
Security
Partner Launch At-A-Glance
Partner LinksCisco Partner Brand ExchangeCisco Partner Central
Cisco Partner Marketing CentralSell ServicesCisco CapitalCisco Competitive Edge PortalCisco Partner Education ConnectionCisco Security Partner CommunityPartner Incentives and PromotionsSourcefire Acquisition ResourcesSteps to Success Promotions and IncentivesUnified Access Breakaway
Promotion
Cisco ASA 5500 to Cisco ASA 5500-X Next-Generation Firewall MigrationTry and Buy Program for Email and Web
SecurityCisco BYOD (Bring Your Own Device) Smart Solution PromotionCisco Smart Acceleration Uncovered Rebate PromotionSMARTnet 3 for 2
Promotion
Partner-Fast Track
Disti –Fast Track
Free
Content Security Appliance Promo
Security Campaigns
Next Generation Threat
Defense
Email and Web Security
Secure Data
Center
Cisco Partner Marketing Central
Related Security Links
Partner
Architecture Home Page
Use Case Tool and Resources
Sales and Marketing
Resources
ServicesCisco Branded Security Services Collaborative Security ServicesGlobal Proposal ServicesTechnical ServicesSmart CarePartner Support ServiceSMARTnetSmart Net Total CareSlide18