Libby Montana Something Is Wrong In Resource Communities Where Are We How Did We Get Here What Can We Do Hope Where Are We Having a Collision of Visions The Public Wants To Save The Forest ID: 709733
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Slide1
With Vision, There Is HopeSlide2
Libby
MontanaSlide3Slide4Slide5Slide6Slide7Slide8Slide9
Something Is Wrong
In Resource CommunitiesSlide10
Where Are We?
How Did We Get Here?
What Can We Do?Hope……Slide11
Where Are We?
Having a
Collision of VisionsSlide12
The Public Wants To
‘Save The Forest.’Slide13
The TRUTH Was On Our Side…..
How Could We Possibly Lose!!Slide14
Is This A Healthy Forest?Slide15
This Is An Unhealthy ForestSlide16
Unhealthy and OverstockedSlide17Slide18Slide19Slide20Slide21Slide22Slide23Slide24
The ‘Public’s Truth Is Not Defined By Our Reality –
It Is Defined By The Public’s Perception Of Reality And
Will Rogers Was Right…Slide25
50 Years Of DisneySlide26
We Are Crossing
The Thin Line Between Environmental Sensitivity
and Environmental Insanity…Slide27
How Did We Get Here?Slide28
The 1960’s
Cuyahoga River, OhioSlide29
The 1960’s
The Great LakesSlide30
The 1960’s
Los Angeles AirshedSlide31
The 1960’s
Our Little Blue BallSlide32
The Environmental Social Movement Was EmpoweredSlide33
The Environmental Social Movement Has Been Hijacked And Turned Into An Industry Dependent Upon Crisis and Conflict…
And
$$$$:The Eco-Conflict Industry
(And we inadvertently participated in their business strategy.)Slide34
Excellent Marketers Of Three Word Vision:
‘Stop Doing That!’Slide35
Twenty Second Sound Bytes – With Visuals
Pick – Which Would You Rather Have?Slide36
Twenty Second Sound Bytes – With VisualsSlide37
Twenty Second Sound Bytes – With VisualsSlide38
Twenty Second Sound Bytes – With VisualsSlide39
Twenty Second Sound Bytes – With VisualsSlide40
We Get Angry _
Those Are Not The Only Choices!
But The Public Does Not Know This.Slide41
4 Generations
From The FarmSlide42
We’ve Laughed At What The Public Does Not KnowSlide43
It Is No Longer Funny –
It Is A Fertile Marketplace For The Fear Mongering Of The Conflict Industry Slide44
REMEMBER:
If society believes they must choose between our business, culture and lifestyle and their environment –
which will they (or, should they) choose?
Our rural challenge is to help society envision the possibility of having our businesses, culture and lifestyle AND a healthy environment.OIKOSSlide45
Not Understanding How The Marketplace Worked, Timber Communities
(That Means Me)
Reacted.Slide46
For Far Too Long,
U.S. Timber Towns Fought…..
But Confused Fighting With Leading.Slide47
We Finally Learned
The Real Enemy:
IGNORANCE
The Public’s And Our’sSlide48
We Began To Learn
HOW TO LEADSlide49
1. Democracy Works, But It Is Not A Spectator Sport
2. When People Lead, Leaders Follow
3. The World Is Run By Those Who Show Up
THREE TRUTHS ABOUT ‘LEADING’Slide50
We learned to develop
a solution strategy instead of responding to
(and participating in) the strategy of the conflict industry.Slide51
We Learned That
When Attacked:
WE MUST NOT JUST ‘REACT’.RATHER, WE MUST TRY HARD TO DELIVER A RESPONSE THAT LEADS TOWARD A SOLUTION FOR US, THE ENVIRONMENT – AND THE PUBLIC.Slide52
POSSIBLE
ACCEPTABLE
GAINFULSlide53
POSSIBLE
ACCEPTABLE
SUSTAINABLE
CERTAINTYHOPETRUSTGAINFULSlide54
TIPS THAT MIGHT
H E L
P…Slide55
H E
L P…
HumanizeEmpathize & EducateLeadParticipateSlide56
H: HUMANIZE
Social norms make it easy to vilify opposing views:
“Industry” “Agri-Business” “Factory Farms” “Environmental Wackos” “Greenies”
Society wants accurate information from a trusted source. A ‘Human Face’ to share views with ‘over the back-yard fence’….that face is YOURS.Slide57
E: EMPATHIZE
Understand Expressed Concerns Of Public
What do others think are the ‘Real’ issues?
What solutions are ‘Acceptable’ to others?Engage In, Own and Showcase Solution Oriented InitiativesOn-the-farm/ranch and in-the-home clean air and water efforts, animal welfare efforts, individual and industry wide regulatory initiatives….Affordable housing initiatives, water quantity and quality initiatives, economic development initiatives… Slide58
Leadership Messages
That Lead To Discussion And Resolution:
“I am listening, I understand,
I respect or I share your concerns and I am doing my part in trying to answer to those concerns.” Slide59
Do Not Play Reverse Jeopardy……
Listen
Identify and address individual or societal questions/concerns/needs
Learn to communicate answers to those perceived questions/concerns/needs… …..in understandable English.Watch Our Language!E: EDUCATE Slide60
Remember:
Packaging of our ‘truths’ is often as important as the content of our truths……
because conclusions humans draw have a hard driven emotional component…..
for all of us.E: EDUCATE Slide61
From Nicole Widmar
of Purdue University:Slide62Slide63
L
:
LEADCraft and Implement Solutions That Answer The Public’s Questions And That You Can Live With.
Working Toward Your Solution Is Better Than Fighting Against A Solution Being Shoved Down Your Throat. Focus On Informing and Growing ‘Local’ AmbassadorsLocal MediaLocal SchoolsLocal Leaders Slide64
P: PARTICIPATE
Strategic Planning
Line Item For
Collaborative EngagementSlide65
Local Government Can Lead The Way
Conservation Initiatives
Rural/Urban Leadership ProgramsPolitical Process - Solutions, Not WhiningConvene and Attend Tours/Open HousesWelcome WagonsEarth Day: Celebrations Of ProgressSocial Media…the new back yard fence….School EngagementSlide66
Society Is ReadySlide67
THE DOOR IS OPEN…
Society Is Ready For A New Vision Of Leadership Based Upon:
Hope
…. instead of fearScience …. instead of emotionEducation …. instead of litigationResolution …. instead of conflictEmploying …. rather than destroying human resourcesSlide68
Jaw-Jacking in Book Form….Slide69
DadSlide70Slide71
BE A RIPPLE…..
AND TOGETHER WE WILL MAKE A WAVE THAT WILL SAVE THE LAST BEST PLACES
AND
THE LAST BEST PEOPLE.