the local music festival promotion and global music industry in 1990s2010s Finland Maija Kontukoski University of Tampere Background Many Finnish music festivals have their background on voluntary work and live music association activity ID: 554987
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Slide1
Dynamics of the local music festival promotion and global music industry in 1990s-2010s Finland
Maija Kontukoski, University of TampereSlide2
Background
Many Finnish music festivals have their background on voluntary work and (live music) association activity
today there are more company-based festivals that are organized by music industry professionals
The festival promoters have to deal with local and global competition: although the backgrounds are different, the challenges are the same:
There are only few bands touring;
Artist fees and production costs are rising;
Regulation is becoming tighter etc.
Ancillary service sector has expand effects on promoter’s work
Brennan & Webster (2011): “Live music industry is the
professionalised network
that exists to stage a certain level of live music events.” In Finnish case: what kind of network, and promoters’ role in it?
Why 1990s-2010s? the era of digitalization of music and the rise of commercial viewpoints/ideologySlide3
Research questionsMain question is:
In what ways the festival organization has professionalised in Finland, and what has caused the changes?
Two
viewpoints:
P
romoter's views about the practices and the values behind it
Influence of the structural change of the music industry and the local regulation policies
Questions:
How and in what kind of live music network the festival promoter produces a music
event/festival?
How the promoter understands the live music experience that she or he is providing to the audience?
How the local festival activity interacts with the structures and production cultures of local and global live music industry?
How the structural change of the music industry and the regulation by the authorities influences to local music festival culture?Slide4
MethodologyQualitative research methods
Case
studies:
Five music festivals in Finland
Research materials:
In-depth
interviews
Legislation
concerning live music events
Policy
papers, strategies of local authorities
Music industry
statistics
Participatory
observation
(?)
Public discussions (MARS panels and keynotes?)
Theoretical framework:
Cultural musicology, popular music studies
P
roduction culture of the live music industry
in the case of music festival promotion
(
Negus
)Slide5Slide6
Traditional
headliner
festival
by
local
live music
association, Seinäjoki
l
ive
m
usic association .
Traditional
”imago”
festival owned by local live music association,Joensuu’s pop musicians association.
”New” city festival by local company, Flow Festival ltd.
Touring festival by international companies, Kilimanjaro Live ltd &K2 Agency ltd.
H
eadliner
festival
by
international
company
, Live Nation Finland ltd.Slide7